{"product_id":"abcs-of-relationship-selling-through-service-canadian-edition","title":"ABC's of Relationship Selling Through Service - Canadian Edition","description":"\u003cp\u003eIn this review of ABC's of Relationship Selling Through Service the fifth Canadian edition, the bottom line is clear: this textbook is for sales students and early-career professionals who need a practical, fundamentals-first course grounded in a Canadian market perspective. The authors focus on mastering core techniques - presentation styles, closing methods and service-oriented selling - and this edition adds timely material on integrating technology and social media. For instructors and trainees seeking a structured, example-rich guide to relationship selling, this edition delivers a solid classroom-ready resource.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCanadian perspective:\u003c\/strong\u003e The text frames selling principles with examples and contexts tailored to Canadian business and regulatory environments to help readers apply techniques locally.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack-to-basics philosophy:\u003c\/strong\u003e Emphasizes mastery of fundamental selling skills such as selecting presentation styles and effective closing techniques so learners build reliable, repeatable habits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdated technology content:\u003c\/strong\u003e Includes new discussion on integrating technology and social media, enabling readers to connect modern tools with relationship selling strategies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService and B2B coverage:\u003c\/strong\u003e Expanded sections on service selling and business-to-business relationships prepare students for commercial and institutional sales roles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePractical learning features:\u003c\/strong\u003e Chapters include Ethical Dilemmas, Meeting a Sales Challenge, Playing the Role and Selling Tips which promote active learning and skill practice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eABC's of Relationship Selling Through Service is best for undergraduate business students, sales trainees and instructors who need a structured textbook that balances theory with practical classroom exercises. The Canadian focus makes it particularly useful for courses taught in Canada or for professionals selling into Canadian markets.\u003c\/p\u003e\u003cp\u003eThose seeking a lightweight trade book, a quick how-to pamphlet, or an advanced research monograph on selling tactics should look elsewhere; this edition is designed as a teaching text emphasizing fundamentals and classroom activities rather than a short field manual or deep academic treatise.\u003c\/p\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear emphasis on core selling skills helps learners build confidence in presentations and closing techniques.\u003c\/li\u003e\n\u003cli\u003eNew material on technology and social media brings the book up to date with current selling channels.\u003c\/li\u003e\n\u003cli\u003ePractical features such as role plays and ethical scenarios facilitate applied learning in class or training programs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe book is classroom-oriented and may feel dense for readers who want a brief how-to guide.\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eABC's of Relationship Selling Through Service\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdition\u003c\/td\u003e\n\u003ctd\u003eFifth Canadian edition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eCharles Futrell, Mark Valvasori\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus\u003c\/td\u003e\n\u003ctd\u003eRelationship selling, service selling, B2B selling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew content\u003c\/td\u003e\n\u003ctd\u003eIntegration of technology and social media in selling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncluded access\u003c\/td\u003e\n\u003ctd\u003eACCESS TO CONNECT NOT INCLUDED WITH PURCHASE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2\u003eOur Verdict\u003c\/h2\u003e\u003cp\u003eFor instructors and students who want a methodical, example-driven textbook on relationship and service selling in a Canadian context, this edition is good value because it combines foundational selling techniques with updated material on technology and business-to-business selling. It is less suitable for casual readers looking for a quick practical handbook.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDoes this edition cover online and social selling?\u003c\/strong\u003e\u003cbr\u003eYes. The fifth Canadian edition adds new content on integrating technology and social media with selling strategies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs access to any online courseware included?\u003c\/strong\u003e\u003cbr\u003eNo. ACCESS TO CONNECT IS NOT INCLUDED WITH THE PURCHASE OF A COURSE.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho wrote the book?\u003c\/strong\u003e\u003cbr\u003eThe authors are Charles Futrell and Mark Valvasori, presenting a Canadian-focused approach to relationship selling.\u003c\/p\u003e","brand":"Charles Futrell, Mark Valvasori","offers":[{"title":"Default Title","offer_id":48148996980955,"sku":"0070385688","price":98.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71rqzDWJyIL._SL1004.jpg?v=1768454094","url":"https:\/\/gearmusthave.com\/products\/abcs-of-relationship-selling-through-service-canadian-edition","provider":"GearMustHave","version":"1.0","type":"link"}