{"product_id":"asus-proart-display-27-pa278cfrv-qhd-professional-monitor","title":"ASUS ProArt Display 27 PA278CFRV - QHD Professional Monitor","description":"\u003cp\u003eOur review of the ASUS ProArt Display PA278CFRV finds it best suited to creative professionals who need reliable color and flexible connectivity. The single biggest reason to buy is its factory pre-calibrated color accuracy - Calman Verified with Delta E \u0026lt; 2 - which makes color-critical tasks straightforward out of the box. The 27-in QHD panel and wide 95% DCI-P3 gamut provide a clear, accurate canvas for photo and video editing, while the 100Hz variable refresh rate and USB-C with 96W power delivery add practical benefits for modern workflows.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e27-in QHD AGLR IPS panel:\u003c\/strong\u003e Provides a crisp 2560 x 1440 resolution with wide 178 degree viewing angles for consistent color across the screen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e95% DCI-P3 and 100% sRGB coverage:\u003c\/strong\u003e Ensures a broad color gamut so editors and designers see more accurate hues for print and digital work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalman Verified, pre-calibrated:\u003c\/strong\u003e Factory calibration to Delta E \u0026lt; 2 reduces setup time and delivers reliable color out of the box.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB-C with 96W PD:\u003c\/strong\u003e Single-cable connection carries DisplayPort, data and up to 96 watts to power compatible laptops while sending a video signal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100Hz variable refresh rate (VRR):\u003c\/strong\u003e Smooth motion and reduced tearing during timeline scrubbing or mixed creative tasks that use motion tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive connectivity:\u003c\/strong\u003e DisplayPort (including MST daisy-chain), HDMI and a USB hub make it easy to connect multiple devices and streamline a studio setup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eCreative professionals - photographers, video editors and graphic designers - who need dependable color accuracy and a mid-sized QHD workspace will get the most from this monitor. The factory calibration and wide color gamut remove much of the calibration hassle, making it a practical choice for small studios and freelancers who require consistent results without extra hardware.\u003c\/p\u003e\n\u003cp\u003eUsers who need ultra-high resolution 4K or very large-format displays should look elsewhere, and gamers seeking features like G-Sync Ultimate or extremely high refresh rates might prefer a different model. Still, hybrid users who value color fidelity and occasional fast motion work will appreciate this monitor's balanced feature set.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent out-of-the-box color accuracy thanks to factory calibration and Calman verification.\u003c\/li\u003e\n\u003cli\u003eWide color gamut with 95% DCI-P3 and full sRGB, ideal for professional color work.\u003c\/li\u003e\n\u003cli\u003eConvenient USB-C with 96W power delivery and DisplayPort over USB-C simplifies a laptop-centric setup.\u003c\/li\u003e\n\u003cli\u003e100Hz VRR brings smoother timeline playback and less motion tearing during editing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot a 4K panel, so those needing maximum pixel density for very large prints may find QHD limiting.\u003c\/li\u003e\n\u003cli\u003eSome users report mixed experiences with port configurations, so double-check connectivity needs before buying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel size\u003c\/td\u003e\n\u003ctd\u003e27 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e2560 x 1440 (QHD)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel type\u003c\/td\u003e\n\u003ctd\u003eIPS AGLR, 178 degree viewing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor gamut\u003c\/td\u003e\n\u003ctd\u003e95% DCI-P3, 100% sRGB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCalibration\u003c\/td\u003e\n\u003ctd\u003eCalman Verified, factory Delta E \u0026lt; 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefresh rate\u003c\/td\u003e\n\u003ctd\u003e100 Hz (variable)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnectivity\u003c\/td\u003e\n\u003ctd\u003eUSB-C (96W PD, DP), DisplayPort (MST), HDMI, USB hub\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe ASUS ProArt PA278CFRV is a strong value for creators who prioritize accurate color and convenient connectivity. Its factory calibration, wide color gamut and USB-C 96W power delivery make it an efficient centerpiece for a content creation workflow, while 100Hz VRR adds useful motion smoothness. It is good value for professionals who need reliable color without stepping up to a 4K or reference-class display.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the monitor come color calibrated?\u003c\/strong\u003e\u003cbr\u003eYes, it is factory pre-calibrated and Calman Verified with Delta E \u0026lt; 2 for accurate color out of the box.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it power a laptop over USB-C?\u003c\/strong\u003e\u003cbr\u003eYes, the USB-C port supports DisplayPort and up to 96W power delivery to charge compatible laptops while providing video and data.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this monitor good for motion work?\u003c\/strong\u003e\u003cbr\u003eIts 100Hz variable refresh rate improves smoothness for timeline scrubbing and motion previews, though it is not aimed at competitive gaming.\u003c\/p\u003e","brand":"ASUS","offers":[{"title":"Default Title","offer_id":48248369774811,"sku":"B0CXSDTS7G","price":329.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/81A37bewPoL._AC_SL1500.jpg?v=1771095779","url":"https:\/\/gearmusthave.com\/products\/asus-proart-display-27-pa278cfrv-qhd-professional-monitor","provider":"GearMustHave","version":"1.0","type":"link"}