{"product_id":"cim-coursebook-the-marketing-planning-process-practical-cim-study","title":"CIM Coursebook: The Marketing Planning Process - Practical CIM Study","description":"\u003cp\u003eIn this review of CIM Coursebook: The Marketing Planning Process the bottom line is simple: this book is for marketing students and early-career practitioners who need a syllabus-aligned, practical guide to planning. Its single biggest reason to buy is that it maps directly to CIM learning outcomes and mixes theory with applied examples, making it useful both for study and for immediate workplace reference. The reviewer found the tone academic but accessible, with clear guidance that supports exam preparation and real marketing planning tasks.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSyllabus alignment:\u003c\/strong\u003e The coursebook is written to match the CIM qualifications, helping readers focus on required learning outcomes and exam priorities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheory plus application:\u003c\/strong\u003e Chapters combine discussion of marketing theories with practical examples and case studies so students can see how concepts work in real situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExam preparation utility:\u003c\/strong\u003e The structure and emphasis on key topics make this book a useful aid for revision and recommended reading in CIM centres.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor expertise:\u003c\/strong\u003e Authored by Ray Donnelly, Graham Harrison and Phil Megicks, the content reflects experienced academic and professional perspectives on marketing planning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase study use:\u003c\/strong\u003e The inclusion of relevant case studies helps readers translate classroom learning into practical marketing plans.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eThis book is best suited to CIM students preparing for exams, lecturers seeking a textbook that aligns with the new syllabus, and junior marketers who want a structured approach to marketing planning. Its focus on learning outcomes makes it particularly helpful for anyone following Chartered Institute of Marketing qualifications.\u003c\/p\u003e\u003cp\u003eThose who should look elsewhere include readers seeking an advanced, research-heavy academic text or a quick how-to checklist for executive-level strategy; the coursebook is designed for study and applied learning rather than a brief executive summary.\u003c\/p\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear alignment with CIM syllabus supports focused study and exam revision.\u003c\/li\u003e\n\u003cli\u003eBalanced mix of theory and practical examples makes it useful for classroom use and workplace application.\u003c\/li\u003e\n\u003cli\u003eWritten by named authors with relevant credentials, which gives the text academic credibility.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe tone is academic and structured for coursework, so readers seeking a light, quick-reference guide may find it dense.\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eCIM Coursebook: The Marketing Planning Process\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eRay Donnelly, Graham Harrison, Phil Megicks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher series\u003c\/td\u003e\n\u003ctd\u003eButterworth-Heinemann CIM Coursebooks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntended use\u003c\/td\u003e\n\u003ctd\u003eStudy guide aligned to CIM qualifications and exam preparation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent focus\u003c\/td\u003e\n\u003ctd\u003eTheory, discussion, practical application and case studies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudience\u003c\/td\u003e\n\u003ctd\u003eMarketing students and early-career practitioners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2\u003eOur Verdict\u003c\/h2\u003e\u003cp\u003eThis coursebook is a practical, syllabus-focused resource that delivers good value for anyone studying CIM marketing planning. It works well as both a teaching text and a revision aid, and its applied examples make it useful for those who want to apply theory to real marketing plans. Buy it if you need structured guidance tied to CIM learning outcomes.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs this book suitable for CIM exam preparation?\u003c\/strong\u003e\u003cbr\u003eYes. The coursebook is designed to match the CIM syllabus and supports exam-focused study and revision.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho wrote this coursebook?\u003c\/strong\u003e\u003cbr\u003eIt is authored by Ray Donnelly, Graham Harrison and Phil Megicks, contributors with academic and professional marketing backgrounds.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it include practical examples?\u003c\/strong\u003e\u003cbr\u003eYes. The text combines theory with relevant examples and case studies to aid practical application.\u003c\/p\u003e","brand":"Ray Donnelly, Graham Harrison, Phil Megicks","offers":[{"title":"Default Title","offer_id":48201788195035,"sku":"1856177165","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71EyYw8DxEL._SL1360.jpg?v=1770303274","url":"https:\/\/gearmusthave.com\/products\/cim-coursebook-the-marketing-planning-process-practical-cim-study","provider":"GearMustHave","version":"1.0","type":"link"}