{"product_id":"data-analytics-in-marketing-entrepreneurship-and-innovation","title":"Data Analytics in Marketing, Entrepreneurship, and Innovation","description":"\u003cp\u003eIn this review of Data Analytics in Marketing, Entrepreneurship, and Innovation the bottom line is clear: this book is for practitioners and researchers who need a practical, case-based guide to apply \u003cstrong\u003edata analytics\u003c\/strong\u003e to product development and marketing decisions. The volume organizes methods and real examples that link analytics to entrepreneurial opportunity, making it most useful to business analysts, marketing managers, and academic readers seeking actionable approaches rather than purely theoretical discussion.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eBusiness analytics:\u003c\/strong\u003e Presents techniques and processes that help translate raw data into business opportunities and strategic insights for decision makers.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003ePredictive analytics:\u003c\/strong\u003e Explains how predictive methods can anticipate customer behavior and support product planning and marketing strategy.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eDiscrete choice analysis:\u003c\/strong\u003e Shows how choice modeling can be used for concrete decision-making in product and market selection.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eMarketing and customer analytics:\u003c\/strong\u003e Offers approaches to segmenting and understanding customers to guide targeted marketing and new product development.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eInnovation frameworks:\u003c\/strong\u003e Compares technopreneurship, disruptive and incremental innovation to guide where analytics can create the biggest impact.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCase studies:\u003c\/strong\u003e Includes realistic examples that demonstrate real-world application of tools and practices across business contexts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is aimed at business analysts, marketing professionals, entrepreneurs, and academic researchers who want a focused look at how \u003cstrong\u003edata analytics\u003c\/strong\u003e supports market-driven innovation and venture creation. Readers who value case studies and practical techniques will find the material directly applicable to product development and marketing planning.\u003c\/p\u003e\n\u003cp\u003eIt is less suitable for readers seeking introductory statistics or programming tutorials; there is an emphasis on methods and applications rather than on step-by-step coding instruction. Those needing a beginner's textbook in data science fundamentals should look elsewhere.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eClear linkage between analytics methods and entrepreneurial opportunity, which helps readers apply insights to new product ideas.\u003c\/li\u003e\n \u003cli\u003eUseful collection of case studies that demonstrate practical implementation in marketing and innovation contexts.\u003c\/li\u003e\n \u003cli\u003eWide coverage of relevant topics from predictive analytics to discrete choice and technopreneurship, giving a multifaceted perspective.\u003c\/li\u003e\n \u003cli\u003eWritten with an applied orientation, making it immediately relevant for practitioners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eNot a step-by-step technical manual for coding or software tools, so readers seeking hands-on data science tutorials may need supplemental texts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eData Analytics in Marketing, Entrepreneurship, and Innovation\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eMounir Kehal, Shahira El Alfy\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003eBusiness analytics, marketing, entrepreneurship, innovation\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003eTechniques, models, tools, practices and case studies\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eApplications covered\u003c\/td\u003e\n\u003ctd\u003ePredictive analytics, discrete choice analysis, customer analytics, product development\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eIntended audience\u003c\/td\u003e\n\u003ctd\u003eResearchers and practitioners in business and marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eData Analytics in Marketing, Entrepreneurship, and Innovation is a worthwhile read for professionals and researchers who want practical, case-driven guidance on applying \u003cstrong\u003edata analytics\u003c\/strong\u003e to innovation and marketing. It delivers breadth across methods and real examples, offering good value to readers who need applied frameworks rather than introductory programming instruction.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book include real-world examples?\u003c\/strong\u003e\u003cbr\u003eYes. The book features case studies that provide realistic examples of how analytics tools and practices are applied to business problems.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a programming or coding guide?\u003c\/strong\u003e\u003cbr\u003eNo. The emphasis is on techniques, models, and applications rather than step-by-step coding tutorials or software instruction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho will benefit most from reading this book?\u003c\/strong\u003e\u003cbr\u003ePractitioners, marketing managers, entrepreneurs, and academic researchers looking to connect analytics to product development and innovation will benefit most.\u003c\/p\u003e","brand":"Mounir Kehal, Shahira El Alfy","offers":[{"title":"Default Title","offer_id":48183210934491,"sku":"0367184834","price":78.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/816MScjLrrL._SL1500.jpg?v=1769177512","url":"https:\/\/gearmusthave.com\/products\/data-analytics-in-marketing-entrepreneurship-and-innovation","provider":"GearMustHave","version":"1.0","type":"link"}