{"product_id":"glaxo-a-history-to-1962-definitive-corporate-history","title":"Glaxo: A History to 1962 - Definitive Corporate History","description":"\u003cp\u003eIn this review the author R. P. T. Davenport-Hines with Judy Slinn presents \u003cstrong\u003ea meticulous corporate history\u003c\/strong\u003e of Glaxo up to 1962 that will appeal to historians, business scholars and readers curious about the evolution of a global drug company. The book's biggest reason to buy is its unprecedented archival access, which allows the narrative to move beyond surface events into boardroom decisions, R\u0026amp;D choices and marketing strategies. The review focuses on how well the study explains Glaxo's growth, its research programs and the management choices that shaped a multinational.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchival access:\u003c\/strong\u003e The account is based on unparalleled company records, providing primary evidence for key decisions and corporate turning points.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal scope:\u003c\/strong\u003e The book traces Glaxo's international operations, giving readers a clear sense of how a UK firm became a major multinational.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eR\u0026amp;D focus:\u003c\/strong\u003e Detailed treatment of research and development programs helps explain the scientific and commercial drivers behind product choices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManagement and marketing:\u003c\/strong\u003e The narrative examines the company's marketing and management practices, illuminating how business strategy and promotion influenced growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct history:\u003c\/strong\u003e Descriptions of major products and their place in the company's portfolio show how product lines affected corporate direction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is best for readers interested in economic history, business studies and the pharmaceutical industry, including students and academics seeking a well documented case study of corporate development. It also suits professionals wanting historical context for modern multinational pharma strategies.\u003c\/p\u003e\n\u003cp\u003eThose looking for a light popular biography or a quick timeline should look elsewhere; the text is archival and analytical rather than anecdotal or brief, so casual readers may find the level of documentary detail dense.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWell sourced narrative that draws on company archives to provide authoritative detail.\u003c\/li\u003e\n\u003cli\u003eComprehensive coverage of global operations that clarifies how the firm expanded internationally.\u003c\/li\u003e\n\u003cli\u003eSubstantive analysis of research, products and marketing that links science to business outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDense, archival style may feel heavy for readers expecting a brisk popular history.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eGlaxo: A History to 1962\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eR. P. T. Davenport-Hines, Judy Slinn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject\u003c\/td\u003e\n\u003ctd\u003eCorporate history of a pharmaceutical company\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope\u003c\/td\u003e\n\u003ctd\u003eCompany origins to the year 1962\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus areas\u003c\/td\u003e\n\u003ctd\u003eGlobal operations, R\u0026amp;D, products, marketing and management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003eArchival research and documentary analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eFor scholars and professionals seeking a rigorous, well documented case study of a UK pharmaceutical multinational, this is a valuable and rewarding read. Its archival grounding and focus on research and corporate strategy make it good value for anyone wanting deep insight into how Glaxo grew and operated through 1962.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book cover Glaxo's product development?\u003c\/strong\u003e\u003cbr\u003eThe book examines research and development programs and discusses key products as part of the company's commercial history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the narrative global in scope?\u003c\/strong\u003e\u003cbr\u003eYes; the study traces Glaxo's international operations and the company's evolution as a multinational firm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho wrote the book?\u003c\/strong\u003e\u003cbr\u003eR. P. T. Davenport-Hines and Judy Slinn compiled the history using unprecedented access to company archives.\u003c\/p\u003e","brand":"R. P. T. 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