{"product_id":"global-media-sport-flows-forms-and-futures-global-sport-media","title":"Global Media Sport: Flows, Forms and Futures - Global Sport Media","description":"\u003cp\u003eIn this review of Global Media Sport: Flows, Forms and Futures the emphasis is on how globalization reshapes sports media and why this book matters to scholars and practitioners. David Rowe presents a wide-ranging analysis of the flows of media sport between the Global West and Global East, examining historical shifts, economic ramifications and emerging cultural hybrids. The single biggest reason to read this book is its integrated view of media structures and practices, which links television, new digital platforms and political controversies into a coherent account useful for anyone studying or working in sports media.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal flows analysis:\u003c\/strong\u003e Presents a clear account of how media sport moves between the Global West and Global East and why those flows matter for culture and industry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHistorical perspective:\u003c\/strong\u003e Traces the changing stability of the Western media sport order to show how past practices inform current challenges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia and economics:\u003c\/strong\u003e Explores economic ramifications for broadcasters and rights holders to clarify the commercial stakes behind media sport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew media focus:\u003c\/strong\u003e Addresses the rise of new sports media and digital platforms to explain contemporary shifts in distribution and consumption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultural hybridity:\u003c\/strong\u003e Examines hybrid sport cultural forms that emerge from cross-regional exchanges and media adaptation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolitical context:\u003c\/strong\u003e Discusses sport-related controversies and scandals to show the wider social and political implications of media sport.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is for graduate students, researchers and advanced undergraduates in media studies, sport sociology and cultural studies who want a rigorous, synthesis-driven account of global sports media. It will also suit industry professionals seeking a critical perspective on how television and new platforms reshape rights, audiences and cultural forms.\u003c\/p\u003e\n\u003cp\u003eReaders looking for a how-to guide, practical broadcasting manuals or step-by-step marketing tactics should look elsewhere; Rowe's approach is analytical and theoretical rather than a technical handbook for production teams.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive cross-regional analysis that situates sports media in global flows and power relations.\u003c\/li\u003e\n\u003cli\u003eBalances historical context with discussion of contemporary developments in television and new media.\u003c\/li\u003e\n\u003cli\u003eConnects economic, cultural and political dimensions for a holistic picture of media sport.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimarily theoretical in tone, so readers seeking practical industry instructions may find it less directly applicable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eGlobal Media Sport: Flows, Forms and Futures\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003eGlobalizing Sport Studies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthor\u003c\/td\u003e\n\u003ctd\u003eDavid Rowe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus\u003c\/td\u003e\n\u003ctd\u003eGlobal flows of media sport and their implications\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTopics covered\u003c\/td\u003e\n\u003ctd\u003eSports television, new sports media, cultural hybridity, political controversies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003eHistorical, economic and cultural analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eGlobal Media Sport is a thoughtful, well-structured examination of how globalization alters sports media and why those changes matter beyond the playing field. It is good value for academics and industry analysts who need an integrated theoretical account of television, new media and the political economy of sport; those seeking practical production guidance should pair it with technical sources.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book focus on television or digital platforms?\u003c\/strong\u003e\u003cbr\u003eAnswer. It covers both, situating traditional sports television within broader shifts toward new sports media and digital distribution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for undergraduate study?\u003c\/strong\u003e\u003cbr\u003eAnswer. Yes, especially for advanced undergraduates in media studies or sport sociology, though it is most useful at the graduate level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book include case studies or examples?\u003c\/strong\u003e\u003cbr\u003eAnswer. The book uses historical and contemporary examples to illustrate flows, economic issues and political controversies in media sport.\u003c\/p\u003e","brand":"David Rowe","offers":[{"title":"Default Title","offer_id":48184691261659,"sku":"1472539427","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71laCGdiKUL._SL1500.jpg?v=1769659428","url":"https:\/\/gearmusthave.com\/products\/global-media-sport-flows-forms-and-futures-global-sport-media","provider":"GearMustHave","version":"1.0","type":"link"}