{"product_id":"google-ads-workbook-teachers-edition-2020-practical-step-by-step","title":"Google Ads Workbook Teacher's Edition (2020) - Practical Step-by-Step","description":"\u003cp\u003eIn this review of the Google Ads (AdWords) Workbook Teacher's Edition, the bottom line is simple: this is a practical, classroom-tested guide for advertisers who want clear, step-by-step instruction on the modern Google Ads interface. Jason McDonald updates the material for 2020 and focuses on actionable workflows, companion videos, and worksheets that make learning the Search Network, Display Network, Shopping Ads and YouTube advertising approachable without jargon. Those looking for hands-on exercises and proven classroom materials will find the workbook especially useful.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003e2020 Updated Edition:\u003c\/strong\u003e The book is revised for the current Google Ads interface so readers follow instructions that match the platform they will actually use.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eStep-by-step worksheets:\u003c\/strong\u003e Downloadable worksheets guide readers through campaign setup and optimization tasks in a sequential, teachable way.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCompanion videos:\u003c\/strong\u003e Linked tutorial videos visually demonstrate tasks described in the text, making it easier to reproduce steps in the Google Ads platform.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCoverage across networks:\u003c\/strong\u003e The workbook explains Search, Display, Remarketing, Shopping Ads and YouTube so advertisers can plan multi-network campaigns.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eClassroom focus:\u003c\/strong\u003e The Teacher's Edition is arranged for instructors and students, with a teaching mindset that emphasizes clarity and repeatable techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis workbook is best for small business owners, marketing students, and agency beginners who prefer a structured, hands-on approach and want to learn with guided worksheets and videos. It suits readers who appreciate clear language and practical examples rather than dense theory.\u003c\/p\u003e\n\u003cp\u003eExperienced PPC specialists who already know advanced bidding strategies and platform nuances may find some sections elementary; likewise, those seeking a quick reference cheat sheet instead of a full teaching package might prefer a more concise manual.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eClear, plain-English explanations make complex topics accessible to beginners.\u003c\/li\u003e\n \u003cli\u003eCompanion videos and worksheets provide practical, repeatable exercises for real campaigns.\u003c\/li\u003e\n \u003cli\u003eBroad coverage includes Search, Display, Remarketing, Shopping and YouTube advertising.\u003c\/li\u003e\n \u003cli\u003eUpdated to the 2020 Google Ads interface so procedures match the live platform.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eThe Teacher's Edition orientation means some readers may encounter more classroom-style content than a brief field manual.\u003c\/li\u003e\n \u003cli\u003eAs an edition tied to the 2020 interface, future interface changes will eventually require updates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eGoogle Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, \u0026amp; The Display Network (Teacher's Edition) (2020 Edition)\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eAuthor \/ Brand\u003c\/td\u003e\n\u003ctd\u003eJason McDonald\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eEdition\u003c\/td\u003e\n\u003ctd\u003eSeptember 2020 Updated Edition\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFocus\u003c\/td\u003e\n\u003ctd\u003eSearch Network, Display, Remarketing, Shopping Ads, YouTube\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eIncludes\u003c\/td\u003e\n\u003ctd\u003eCompanion videos, downloadable worksheets, Marketing Almanac tools\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eAudience\u003c\/td\u003e\n\u003ctd\u003eTeachers, students, small business advertisers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe Google Ads Workbook Teacher's Edition is a strong value for beginners and instructors who want methodical, hands-on training tied to the 2020 Google Ads interface. With clear language, worksheets and video walkthroughs, it teaches practical skills that reduce wasted ad spend. Those seeking a compact quick reference or who need content updated for future interface revisions should consider that limitation, but for classroom learning and applied practice this workbook earns a solid recommendation.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this edition match the current Google Ads layout?\u003c\/strong\u003e\u003cbr\u003eYes, the September 2020 update aligns the instructions with the Google Ads interface as of that edition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there hands-on materials included?\u003c\/strong\u003e\u003cbr\u003eYes, the book includes downloadable worksheets and links to companion videos to follow along step-by-step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for advanced PPC managers?\u003c\/strong\u003e\u003cbr\u003eIt is designed primarily for beginners and classroom use; advanced managers may find some sections elementary.\u003c\/p\u003e","brand":"Jason McDonald","offers":[{"title":"Default Title","offer_id":48205733724379,"sku":"1670286061","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71_eNcC0EJL._SL1294.jpg?v=1770236619","url":"https:\/\/gearmusthave.com\/products\/google-ads-workbook-teachers-edition-2020-practical-step-by-step","provider":"GearMustHave","version":"1.0","type":"link"}