{"product_id":"how-to-launch-a-magazine-in-this-digital-age-practical-guide","title":"How to Launch a Magazine in this Digital Age - Practical Guide","description":"\u003cp\u003eOur review of How to Launch a Magazine in this Digital Age finds it a practical, classroom-ready handbook for aspiring editors and student publishers. Mary Hogarth presents a clear, step-by-step approach that follows an idea through planning, editorial strategy and launch, with the single biggest reason to buy being its complete process coverage coupled with up-to-date digital support. The tone is lively and accessible, making this reviewer's strong recommendation for anyone who wants a hands-on, modern guide to starting a publication rather than a purely theoretical text.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete process coverage:\u003c\/strong\u003e The book walks readers from initial idea to launch, helping them structure tasks and milestones so a new title can move from concept to distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital-first perspective:\u003c\/strong\u003e Guidance embraces online tools and strategies, making it useful for those planning a digital, print or hybrid publication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase studies and exercises:\u003c\/strong\u003e Real-world examples and tests help translate theory into practical skills that students and novice editors can apply immediately.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompanion website support:\u003c\/strong\u003e Additional podcasts, web links, forums and timed live author chats extend learning beyond the printed pages and offer ongoing help.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness and editorial balance:\u003c\/strong\u003e The text covers both a business plan and editorial strategy, enabling readers to think about audience development and financial sustainability together.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is aimed primarily at students, teaching courses in publishing and entry-level editors who need a clear, structured manual for launching a title. Its exercises and case studies make it suitable as a course text or as a practical companion for small teams planning a first issue.\u003c\/p\u003e\n\u003cp\u003eThose seeking in-depth academic theory on the history of publishing or a narrowly focused guide to print production should look elsewhere; the strength here is the practical, digitally aware workflow rather than exhaustive technical production manuals.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical, end-to-end framework that helps novice teams plan and execute a launch.\u003c\/li\u003e\n\u003cli\u003eIncludes modern digital tools and a companion website for ongoing support beyond the book.\u003c\/li\u003e\n\u003cli\u003eExercises and case studies make concepts tangible and easier to teach or adopt in real projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot a technical print production manual, so readers needing detailed printing specifications will need a supplementary resource.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eHow to Launch a Magazine in this Digital Age\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthor\u003c\/td\u003e\n\u003ctd\u003eMary Hogarth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus\u003c\/td\u003e\n\u003ctd\u003eLaunching new publications: digital, print, or hybrid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncludes\u003c\/td\u003e\n\u003ctd\u003eCase studies, tests, exercises\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital support\u003c\/td\u003e\n\u003ctd\u003eCompanion website with podcasts, links, forums and live chats\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudience\u003c\/td\u003e\n\u003ctd\u003eStudents and inexperienced editors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eHow to Launch a Magazine in this Digital Age is a worthwhile investment for beginners and classroom use because it combines editorial strategy with practical business planning and modern digital tools. Its companion website and exercises add real value, making it good value for anyone serious about launching a new publication in a rapidly changing media landscape.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book cover digital publishing tools?\u003c\/strong\u003e\u003cbr\u003eYes; the book explicitly embraces digital technologies and pairs the text with a companion website that includes podcasts and web links.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for classroom use?\u003c\/strong\u003e\u003cbr\u003eYes; the inclusion of case studies, tests and exercises makes it well suited as a course text for students learning publishing fundamentals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it teach print production details?\u003c\/strong\u003e\u003cbr\u003eIt covers editorial and launch planning but is not a technical print production manual, so readers needing detailed print specs should consult an additional specialist resource.\u003c\/p\u003e","brand":"Mary Hogarth","offers":[{"title":"Default Title","offer_id":48260371874011,"sku":"1441161902","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61Rw6GBTaTL._SL1500.jpg?v=1778327276","url":"https:\/\/gearmusthave.com\/products\/how-to-launch-a-magazine-in-this-digital-age-practical-guide","provider":"GearMustHave","version":"1.0","type":"link"}