{"product_id":"infoglut-of-a-critical-look-at-modern-sense-making","title":"Infoglut - of a Critical Look at Modern Sense-Making","description":"\u003cp\u003eIn this review of Infoglut the reviewer examines who will benefit from Mark Andrejevic's exploration of information overload and why it matters now. Infoglut is for readers who want a thoughtful, historical and theoretical account of how data mining, neuromarketing and other new sense-making practices reshape public understanding. The single biggest reason to read it is that it ties contemporary tools and promises to broader social patterns, offering a clear perspective on why the flood of mediated information challenges expertise and comprehension.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScope:\u003c\/strong\u003e Covers the proliferation of mediated information and how broader access both empowers and complicates public debate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalysis of new practices:\u003c\/strong\u003e Examines how data miners, sentiment analysts and decision markets claim to let data speak for itself and the implications of that claim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCritical perspective:\u003c\/strong\u003e Explores how neuromarketing and body language experts promise insight behind words, raising questions about privacy and interpretation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHistorical framing:\u003c\/strong\u003e Connects contemporary information practices to longstanding shifts in how societies process and value information.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgument on expertise:\u003c\/strong\u003e Discusses the potential displacement of traditional expertise and comprehension by new forms of information processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eInfoglut will appeal to students, policy makers, librarians and curious readers interested in media studies, information history and the social consequences of data-driven decision making. Those who appreciate a measured, critical discussion rather than a how-to guide on tools or techniques will find the book most valuable.\u003c\/p\u003e\n\u003cp\u003eReaders seeking practical tutorials, technical specifications of analytics tools, or step-by-step marketing tactics should look elsewhere; the book focuses on ideas and implications rather than hands-on instruction.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThoughtful critique of contemporary sense-making practices grounded in wider historical and social context.\u003c\/li\u003e\n\u003cli\u003eClear articulation of how data mining and sentiment analysis alter public discourse and decision-making.\u003c\/li\u003e\n\u003cli\u003eRaises important ethical and epistemological questions about the promises of neuromarketing and data-driven authority.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe work is conceptual and requires reader patience; it does not provide technical solutions or practical tool guidance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eInfoglut\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthor\u003c\/td\u003e\n\u003ctd\u003eMark Andrejevic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003eInformation overload and sense-making practices\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTopics covered\u003c\/td\u003e\n\u003ctd\u003eData mining, sentiment analysis, decision markets, neuromarketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003eCritical, historical and theoretical analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eInfoglut is a valuable, idea-driven book for anyone grappling with how modern information practices reshape expertise and public understanding. It delivers strong critical framing and is good value for readers who want to understand the social stakes of data-driven interpretation rather than obtain technical instruction.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Infoglut explain how data tools work?\u003c\/strong\u003e\u003cbr\u003eAnswer. It discusses the social role and promises of tools like data mining and sentiment analysis but does not offer technical tutorials.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho is the author?\u003c\/strong\u003e\u003cbr\u003eAnswer. The book is by Mark Andrejevic, who approaches the topic from media and social analysis perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book practical for marketers?\u003c\/strong\u003e\u003cbr\u003eAnswer. It is more useful as critical context for marketers than as a practical guide to marketing techniques.\u003c\/p\u003e","brand":"Mark Andrejevic","offers":[{"title":"Default Title","offer_id":48775075954907,"sku":"0415659078","price":168.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/41-q5CLz13L._SL1091.jpg?v=1778811201","url":"https:\/\/gearmusthave.com\/products\/infoglut-of-a-critical-look-at-modern-sense-making","provider":"GearMustHave","version":"1.0","type":"link"}