{"product_id":"loreal-paris-brass-toning-purple-shampoo-banish-brassiness","title":"Sulfate Free Brass Toning Purple Shampoo for Blonde - Hydrating Tone","description":"\u003cp\u003eIn this review of the Sulfate Free Brass Toning Purple Shampoo the bottom line is simple: it is for anyone with blonde, bleached, highlighted or silver hair who needs regular brass control without harsh sulfates. The reviewer found the formula effective at neutralizing yellow and orange tones while also providing noticeable moisture thanks to the Hibiscus infusion, making it a sensible choice for color-treated hair that needs toning and hydration. Use it 2-3 times a week as a replacement for regular shampoo for the best balance of color maintenance and softness.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate free formula:\u003c\/strong\u003e Gentle cleansing that avoids harsh sulfates to help preserve color-treated hair and reduce fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple toning dye:\u003c\/strong\u003e Deposits cool pigments to help neutralize brassy yellow and orange tones in blonde and silver hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHibiscus infusion:\u003c\/strong\u003e Adds moisturizing benefits so hair feels softer and looks shinier after use compared with some drying toners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty aware:\u003c\/strong\u003e Formulated without animal-derived ingredients or harsh salts and not tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple routine:\u003c\/strong\u003e Designed to be used 2-3 times per week with the matching conditioner for controlled toning without overprocessing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is aimed at people with blonde, bleached, highlighted brunettes or silver hair who regularly battle brassiness and want a gentler, moisturizing alternative to traditional purple toners. It fits well into a color-care routine for those who prefer sulfate-free, vegan products and who will follow a 2-3 times per week schedule rather than daily use.\u003c\/p\u003e\n\u003cp\u003eThose with very dry or damaged hair should pair it with the matching conditioner and monitor dryness - some users reported mixed results on dryness - and people who prefer an intense salon-strength toner may want to consider stronger professional treatments instead.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively reduces brassy yellow and orange tones when used as directed.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and more hydrated than typical purple shampoos because of the Hibiscus formula.\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate and paraben free, suitable for color-treated hair that needs gentle care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome users notice a slight drying effect if overused or not followed by conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eBrass toning purple shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHair types\u003c\/td\u003e\n\u003ctd\u003eBlonde, bleached, highlighted, silver, highlighted brunette\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e23 Fl Oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormula highlights\u003c\/td\u003e\n\u003ctd\u003eSulfate free, paraben free, no harsh salts, vegan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey ingredients\u003c\/td\u003e\n\u003ctd\u003eHibiscus and purple dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsage\u003c\/td\u003e\n\u003ctd\u003eUse 2-3 times per week; lather, leave up to 2 minutes, follow with conditioner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe Sulfate Free Brass Toning Purple Shampoo is a practical, value-minded choice for most people who need regular brass control without sacrificing moisture. It balances toning power with a gentler, hydrating formula and works best when paired with the companion conditioner and used a few times a week. Buy it if you want a color-safe, vegan option to manage brassiness at home.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use this purple shampoo?\u003c\/strong\u003e\u003cbr\u003eUse it 2-3 times per week instead of your normal shampoo routine and follow with the purple conditioner for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e\u003cbr\u003eThe formula includes Hibiscus for hydration, but some users report mild dryness if overused, so always follow with conditioner and limit to recommended frequency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this safe for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is formulated specifically for color-treated hair and is sulfate free and paraben free to help preserve color.\u003c\/p\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":46703366013147,"sku":"B0BL86YV6X","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71zYa5pDWeL._SL1500.jpg?v=1745111934","url":"https:\/\/gearmusthave.com\/products\/loreal-paris-brass-toning-purple-shampoo-banish-brassiness","provider":"GearMustHave","version":"1.0","type":"link"}