{"product_id":"marketing-and-feminism-interpretive-marketing-research","title":"Marketing and Feminism - Interpretive Marketing Research","description":"\u003cp\u003eOur review of Marketing and Feminism positions this edited volume as a focused, scholarly resource for readers interested in how gender shapes marketing theory and practice. Written by Miriam Catterall, Pauline Maclaran and Lorna Stevens, the book gathers essays that confront assumptions about women, gender and consumption across historical and contemporary settings. The single biggest reason to buy is its rigorous, multi-perspective treatment of contested topics such as female consumption, advertising and ecofeminism, making it a valuable reference for researchers and advanced students seeking critical, well-documented debates rather than how-to marketing tactics.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeminist perspectives:\u003c\/strong\u003e Presents a range of scholarly viewpoints that challenge mainstream marketing assumptions about women and gender.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHistorical and contemporary scope:\u003c\/strong\u003e Situates debates in both past and present contexts to show how marketing practices and ideas have evolved.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThematic breadth:\u003c\/strong\u003e Covers controversial topics including the dark side of female consumption, sex and sexuality, and ecofeminism to prompt critical reflection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternational authorship:\u003c\/strong\u003e Contributions from recognised experts provide diverse cultural and theoretical lenses on gender and marketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScholarly rigour:\u003c\/strong\u003e Essays are evidence-based and suitable for citation in academic work or as a seminar text for advanced courses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCross-disciplinary relevance:\u003c\/strong\u003e Appeals to readers in marketing, gender studies, cultural studies and sociology who need an interpretive approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis volume is best suited to academics, postgraduate students and practitioners who want a critical, theory-driven examination of how gender operates within marketing systems. Those teaching courses in gender and consumption, or researching advertising, cultural diversity and sexuality in marketing, will find useful literature reviews and arguments to build on.\u003c\/p\u003e\n\u003cp\u003eReaders seeking a practical marketing handbook, step-by-step campaign guides or quick consumer insights should look elsewhere; this book is interpretive and discursive rather than prescriptive or practitioner-oriented.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a robust set of feminist critiques that broaden understanding of gender in marketing contexts.\u003c\/li\u003e\n\u003cli\u003eIncludes varied topics such as ecofeminism and Socialist economies giving breadth to the collection.\u003c\/li\u003e\n\u003cli\u003eWritten by internationally recognised experts, suitable for academic citation and seminar reading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe volume is academically oriented and may feel dense for readers seeking practical marketing tactics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eMarketing and Feminism (Routledge Interpretive Marketing Research)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors \/ Editors\u003c\/td\u003e\n\u003ctd\u003eMiriam Catterall; Pauline Maclaran; Lorna Stevens\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher Series\u003c\/td\u003e\n\u003ctd\u003eRoutledge Interpretive Marketing Research\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject Focus\u003c\/td\u003e\n\u003ctd\u003eFeminist perspectives in marketing, gender and consumption\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Topics\u003c\/td\u003e\n\u003ctd\u003eFemale consumption, advertising, ecofeminism, sexuality, cultural diversity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudience\u003c\/td\u003e\n\u003ctd\u003eAcademics, postgraduate students, researchers in marketing and gender studies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eMarketing and Feminism is a well-crafted, scholarly collection that rewards readers seeking critical engagement with gendered marketing issues. Its essays bring together authoritative voices and diverse topics, making it good value for researchers and advanced students who need a rigorous interpretive resource rather than practical marketing recipes.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book suitable for undergraduate courses?\u003c\/strong\u003e\u003cbr\u003eIt is most useful for advanced undergraduates and postgraduate seminars where interpretive theory and critical discussion are appropriate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book include practical marketing advice?\u003c\/strong\u003e\u003cbr\u003eNo, the emphasis is academic and critical rather than prescriptive or campaign-focused.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it be useful for research on advertising and gender?\u003c\/strong\u003e\u003cbr\u003eYes, the essays specifically address women and advertising and provide references and arguments useful for research.\u003c\/p\u003e","brand":"Miriam Catterall, Pauline Maclaran, Lorna Stevens","offers":[{"title":"Default Title","offer_id":48760544166107,"sku":"0415219736","price":82.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61NH8r3v_cL._SL1360.jpg?v=1778451260","url":"https:\/\/gearmusthave.com\/products\/marketing-and-feminism-interpretive-marketing-research","provider":"GearMustHave","version":"1.0","type":"link"}