{"product_id":"media-telecommunications-and-business-strategy-communication","title":"Media, Telecommunications and Business Strategy - Communication","description":"\u003cp\u003eIn this review of Media, Telecommunications and Business Strategy the bottom line is clear: this book is for media managers, telecommunications students and strategy professionals who need a structured look at how digitalization reshapes delivery platforms and industry boundaries. Richard A. Gershon offers a comprehensive examination of convergence across broadcasting, cable, telephone and Internet communication, and the single biggest reason to buy is the book's practical focus on how emerging hybrid-media companies form when information and entertainment services integrate.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndustry convergence analysis:\u003c\/strong\u003e Provides a detailed exploration of how historically separate sectors like broadcasting and telephony are blending, helping readers understand cross-industry trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigitalization focus:\u003c\/strong\u003e Explains the effects of new media and information technology on business strategy so managers can plan for platform and service change.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManagement and planning guidance:\u003c\/strong\u003e Offers strategic frameworks that give practical direction for executives facing rapidly evolving communication environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid-media outlook:\u003c\/strong\u003e Discusses how integrated information and entertainment services create new company models, useful for strategic forecasting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive edition:\u003c\/strong\u003e Updates previous coverage to reflect contemporary shifts in delivery platforms, making it relevant for current decision making.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eThis book is well suited for mid-career media managers, telecommunications strategists, and graduate students who need a synthesized, strategic view of convergence and platform evolution. It helps readers translate technological shifts into planning and management approaches.\u003c\/p\u003e\u003cp\u003eThose seeking hands-on technical tutorials, detailed engineering schematics, or deep mathematical treatments of telecommunications systems should look elsewhere; the book emphasizes strategic and managerial perspectives rather than technical implementation details.\u003c\/p\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThoughtful analysis of cross-industry convergence that clarifies complex market shifts.\u003c\/li\u003e\n\u003cli\u003ePractical management and planning strategies that are directly applicable to media executives.\u003c\/li\u003e\n\u003cli\u003eTimely updates that reflect the current digital and global economy context.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNot a substitute for technical engineering manuals or detailed telecom system specifications.\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eMedia, Telecommunications and Business Strategy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthor\u003c\/td\u003e\n\u003ctd\u003eRichard A. Gershon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003eConvergence of broadcasting, cable, telephone and Internet communication\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdition\u003c\/td\u003e\n\u003ctd\u003eComprehensive new edition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey themes\u003c\/td\u003e\n\u003ctd\u003eDigitalization, new media, management and planning strategies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntended audience\u003c\/td\u003e\n\u003ctd\u003eMedia managers, telecommunications strategists, students\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2\u003eOur Verdict\u003c\/h2\u003e\u003cp\u003eMedia, Telecommunications and Business Strategy is a solid strategic resource for professionals who need to understand how digitalization drives convergence across media and communication industries. Its emphasis on management and planning makes it good value for readers who must forecast or manage hybrid-media developments, though those needing deep technical detail should supplement it with engineering texts.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDoes the book cover technical telecom engineering?\u003c\/strong\u003e\u003cbr\u003eAnswer. It focuses on strategy and convergence rather than detailed engineering or technical schematics.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho benefits most from this edition?\u003c\/strong\u003e\u003cbr\u003eAnswer. Media managers, telecommunications strategists and graduate students seeking a strategic overview of platform integration benefit most.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the content up to date with current media trends?\u003c\/strong\u003e\u003cbr\u003eAnswer. Yes, the edition updates prior material to address contemporary digitalization and hybrid-media company trends.\u003c\/p\u003e","brand":"Richard A. Gershon","offers":[{"title":"Default Title","offer_id":48242663325915,"sku":"0367249022","price":192.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71HJ6XBQ0pL._SL1500.jpg?v=1770722673","url":"https:\/\/gearmusthave.com\/products\/media-telecommunications-and-business-strategy-communication","provider":"GearMustHave","version":"1.0","type":"link"}