{"product_id":"negotiation-mythbusters-rethinking-everything-you-know-about-building","title":"Negotiation Mythbusters: Rethinking Everything You Know About Building","description":"\u003cp\u003eIn this review of Negotiation Mythbusters, Dan Oblinger and Allan Tsang present a focused, practical examination of widely held beliefs that can undermine agreements. The book is for negotiators, managers, coaches and anyone who cares about durable outcomes; its single biggest reason to read is clarity - the authors work to separate small kernels of truth from misleading narratives so readers can form better principles and habits for negotiation. This review assesses how well the book deconstructs myths and whether its approach helps build repeatable, resilient negotiation practices.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThirty myth investigations:\u003c\/strong\u003e Each chapter focuses on a common negotiation myth and explains why the myth persists and what reality looks like in practice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePractitioner perspective:\u003c\/strong\u003e Written by experienced negotiation coaches, the book emphasizes actionable insight over academic theory so readers can apply ideas to real deals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClarity-first approach:\u003c\/strong\u003e The authors prioritize clearing misconceptions so teams can establish stronger principles and consistent habits for agreements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on durable agreements:\u003c\/strong\u003e Advice centers on building agreements that do not fall apart easily rather than quick wins that create risk later.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCritical tone:\u003c\/strong\u003e No sacred cow is left untouched, which encourages readers to reexamine entrenched assumptions and improve decision making.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReadable structure:\u003c\/strong\u003e Short myth-focused chapters make it easier to consult specific topics when preparing for a negotiation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eNegotiation Mythbusters is best for practitioners - business leaders, contract managers, internal counsel, and negotiation coaches - who want a clear, critical toolkit to improve how they build agreements. The focus on myths makes it useful as a refresher or a reference to challenge existing team practices.\u003c\/p\u003e\n\u003cp\u003eThose looking for deep academic models or heavy quantitative frameworks should look elsewhere; the book is oriented toward clarity, principles and habits rather than formal game theory or exhaustive empirical studies.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical, coach-oriented guidance that translates readily to workplace behavior and team norms.\u003c\/li\u003e\n\u003cli\u003eConcise myth-by-myth chapters make it easy to find and apply specific insights.\u003c\/li\u003e\n\u003cli\u003eStrong emphasis on durable agreements helps readers prioritize long-term value over short-term wins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot a substitute for formal negotiation theory or deep empirical research, so readers seeking rigorous academic detail may find it light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eNegotiation Mythbusters: Rethinking Everything You Know About Building Strong Agreements\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eDan Oblinger, Allan Tsang\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope\u003c\/td\u003e\n\u003ctd\u003eExamines 30 common negotiation myths\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerspective\u003c\/td\u003e\n\u003ctd\u003ePractitioner and negotiation coach viewpoint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMain focus\u003c\/td\u003e\n\u003ctd\u003eClarity to build durable agreements\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse case\u003c\/td\u003e\n\u003ctd\u003eReference and practical guidance for negotiators and teams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eNegotiation Mythbusters is a worthwhile read for professionals who want clearer principles and better habits when negotiating. Its myth-centered chapters deliver actionable clarity and coach-ready advice that help teams avoid common pitfalls and design agreements that last, making it good value for practitioners prioritizing durable outcomes over theoretical depth.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book practical for on-the-job use?\u003c\/strong\u003e\u003cbr\u003eYes. The book is written by practitioners and emphasizes actionable insights and habits that teams can implement during real negotiations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow comprehensive is the coverage of negotiation topics?\u003c\/strong\u003e\u003cbr\u003eIt covers 30 common myths with a clarity-first approach; it is broad in applied topics but not a substitute for formal academic treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho authored the book?\u003c\/strong\u003e\u003cbr\u003eThe book was written by Dan Oblinger and Allan Tsang, both experienced negotiation practitioners and coaches.\u003c\/p\u003e","brand":"Dan Oblinger, Allan Tsang","offers":[{"title":"Default Title","offer_id":48185926156507,"sku":"B09M54H3JF","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/613XevYYHrL._SL1491.jpg?v=1769515071","url":"https:\/\/gearmusthave.com\/products\/negotiation-mythbusters-rethinking-everything-you-know-about-building","provider":"GearMustHave","version":"1.0","type":"link"}