{"product_id":"nexxus-blonde-assure-purple-conditioner-keratin-infused","title":"Nexxus Blonde Assure Purple Conditioner - Tones Brassiness, Hydrates","description":"\u003cp\u003eIn this review the Nexxus Blonde Assure Purple Conditioner is presented as a targeted color care conditioner for blonde, bleached, gray or silver hair. The bottom line: it is best for someone who wants a single product that both tones brassiness and delivers protein-enriched conditioning at home. The formula combines keratin protein with lavender purple pigments so it works as a color toning treatment while also addressing dryness and dullness, and customers note it pairs well with the matching shampoo for softer, more manageable hair.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor conditioner:\u003c\/strong\u003e Purple pigments help neutralize yellow and brassy tones to even blonde and silver shades between salon visits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin infusion:\u003c\/strong\u003e A protein-rich formula visibly helps improve hair strength and elasticity for color-treated strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate free formula:\u003c\/strong\u003e Gentle cleansing support without harsh sulfates helps preserve color and reduce additional fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing treatment:\u003c\/strong\u003e Acts as a conditioning hair treatment to restore moisture and reduce the dry, rough feel that follows bleaching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-quality care at home:\u003c\/strong\u003e Designed to boost shine and color radiance so users can maintain results without frequent salon touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis conditioner is aimed at people with naturally blonde, bleached, platinum, silver or gray hair who want to control brassiness while improving hair condition. It is especially useful for those who use color treatments and want an easy toning step that also conditions.\u003c\/p\u003e\n\u003cp\u003eThose with non-color-treated dark hair will see limited benefit from the purple pigments and may prefer a general moisturizing conditioner instead. If a user needs a clarifying or intensive repair system for severe damage they should consider a dedicated reconstruction treatment in addition to this conditioner.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively reduces brassiness and evens tone for blonde and silver shades.\u003c\/li\u003e\n\u003cli\u003eLeaves hair noticeably softer and easier to manage when used with matching shampoo.\u003c\/li\u003e\n\u003cli\u003eKeratin protein formula supports visible improvement in strength and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMay not replace a salon toner for users seeking dramatic color correction.\u003c\/li\u003e\n\u003cli\u003eFrequent use of any purple pigment product can slightly alter tone if left on too long for some users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eNexxus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eColor conditioning purple conditioner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey actives\u003c\/td\u003e\n\u003ctd\u003eKeratin protein and lavender purple pigments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget hair\u003c\/td\u003e\n\u003ctd\u003eBlonde, bleached, platinum, silver, gray or color-treated hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e8.5 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormula note\u003c\/td\u003e\n\u003ctd\u003eSulfate free conditioning formula\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe Nexxus Blonde Assure Purple Conditioner is a practical at-home toner and conditioner for anyone maintaining blonde or silver tones who also wants added protein care. It softens and hydrates while reducing brassiness, offering solid value when paired with the matching shampoo for routine color maintenance.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use this purple conditioner?\u003c\/strong\u003e\u003cbr\u003eUse it as part of your routine when you notice brassiness; frequency depends on hair porosity and color maintenance needs, often once or twice weekly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it repair very damaged bleached hair?\u003c\/strong\u003e\u003cbr\u003eIt helps improve strength and elasticity with keratin, but severely damaged hair may need a dedicated reconstructive treatment in addition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it work on dark hair?\u003c\/strong\u003e\u003cbr\u003ePurple pigments target yellow\/bronze tones, so benefits are minimal on darker, non-blonde hair beyond conditioning.\u003c\/p\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":46704899260635,"sku":"B083N6911P","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71q6FGbSdJL._SL1500.jpg?v=1745111135","url":"https:\/\/gearmusthave.com\/products\/nexxus-blonde-assure-purple-conditioner-keratin-infused","provider":"GearMustHave","version":"1.0","type":"link"}