{"product_id":"nexxus-blonde-assure-purple-shampoo-conditioner-2-pack-tone","title":"Nexxus Blonde Assure Purple Shampoo \u0026 Conditioner 2 Pack - Tone","description":"\u003cp\u003eIn this review of the Nexxus Blonde Assure Purple Shampoo \u0026amp; Conditioner 2 Pack, the bottom line is clear: it is designed for anyone with blonde, bleached, platinum, or silver hair who wants to neutralize brassy tones while replenishing strength. The reviewer found it most valuable for color maintenance between salon visits because the violet pigments actively tone yellowing, while the PROTEINFUSION blend with keratin protein helps reinforce fragile, processed strands. Scent, softness, and visible color retention stood out, though hydration experiences vary by hair porosity.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor toning:\u003c\/strong\u003e Violet pigments target and neutralize warm, brassy tones to keep blonde and silver shades cooler and more vibrant after repeat washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening formula:\u003c\/strong\u003e The PROTEINFUSION blend with keratin protein helps reinforce chemically treated hair to reduce breakage and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance between salon visits:\u003c\/strong\u003e Using the shampoo and conditioner as a pair helps extend salon color and keeps blonde tones looking fresh in-between color appointments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReplenish and repair:\u003c\/strong\u003e The conditioning step smooths the cuticle and leaves dyed hair feeling softer and looking shinier after use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulated for blondes:\u003c\/strong\u003e Specifically developed for blonde, bleached, platinum, and silver hair to address the unique needs of lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe product is best for people with color-treated blonde, bleached, platinum, or naturally gray\/silver hair who want a regular at-home color-toning treatment to reduce brassiness and maintain vibrancy. It suits those who prioritize color retention and smoother-looking hair and who are comfortable using a pigment shampoo at routine intervals.\u003c\/p\u003e\n\u003cp\u003eThose with very dry or porous hair should be cautious, as some users report mixed hydration results; if severe dryness is the primary concern, consider pairing with a heavier moisturizing mask or looking for a dedicated hydrating purple system instead.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively tones brassy yellow to maintain cooler blonde and silver shades between salon visits.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and looking shiny for many users thanks to the conditioning formula.\u003c\/li\u003e\n\u003cli\u003eMade with keratin protein and a PROTEINFUSION blend to help strengthen chemically treated hair.\u003c\/li\u003e\n\u003cli\u003ePleasant scent that most reviewers appreciated and that makes regular use more enjoyable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome users find the system can be drying depending on hair porosity and frequency of use.\u003c\/li\u003e\n\u003cli\u003eMay not enhance subtle highlights for every hair type; results can vary by color and starting tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003ePurple shampoo and conditioner 2 pack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget hair\u003c\/td\u003e\n\u003ctd\u003eBlonde, bleached, platinum, silver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey ingredients\u003c\/td\u003e\n\u003ctd\u003eKeratin protein, violet pigments, PROTEINFUSION blend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePurpose\u003c\/td\u003e\n\u003ctd\u003eNeutralize brassiness, enrich color, replenish and repair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize per bottle\u003c\/td\u003e\n\u003ctd\u003e8.5 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse case\u003c\/td\u003e\n\u003ctd\u003eColor maintenance between salon visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eNexxus Blonde Assure Purple Shampoo \u0026amp; Conditioner is a practical at-home color maintenance system for blondes and silver hair: it tones brassiness, adds shine, and helps strengthen processed strands with keratin. For those seeking to keep salon color looking fresh without daily toning, it represents good value when paired with occasional deep conditioning for drier hair types.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use this purple shampoo?\u003c\/strong\u003e\u003cbr\u003eUse it as needed to control brassiness, typically once a week for regular maintenance, adjusting frequency based on your hair's porosity and desired tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my colored hair?\u003c\/strong\u003e\u003cbr\u003eWhen used as directed the formula is intended to replenish and repair with keratin protein, but overuse can dry hair; follow with conditioner and occasional hydrating treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for natural gray hair?\u003c\/strong\u003e\u003cbr\u003eYes, the violet pigments help neutralize yellowing in gray and silver hair and many users report positive toning results.\u003c\/p\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":48243404144859,"sku":"B09MRNFDYX","price":35.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71NBZC5Tf5L._SL1500.jpg?v=1771009083","url":"https:\/\/gearmusthave.com\/products\/nexxus-blonde-assure-purple-shampoo-conditioner-2-pack-tone","provider":"GearMustHave","version":"1.0","type":"link"}