{"product_id":"nexxus-color-assure-shampoo-vibrant-color-33-8-oz-pump","title":"Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair","description":"\u003cp\u003eIn this review of Nexxus Color Assure Sulfate-Free Shampoo, the bottom line is simple: this is a targeted choice for people who color their hair and want to preserve vibrancy without sulfates or silicones. The reviewer found the formula, driven by the brand's PROTEINFUSION blend, genuinely helps maintain color over repeated washes while leaving hair noticeably soft and fragrant. For anyone who prioritizes prolonged color life and a gentler cleansing system, this shampoo is worth trying; those who need a clarifying deep clean or prefer very lightweight finishes may want to test a small amount first.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eLong-lasting color vibrancy:\u003c\/strong\u003e Formulated to help keep color vibrant for up to 40 washes when used as part of the Color Assure system, reducing the frequency of color refreshes.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eProteinFusion blend:\u003c\/strong\u003e Uses an exclusive blend of quinoa and elastin protein to replenish nutrients lost during the coloration process and help restore hair resilience.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSulfate and silicone free:\u003c\/strong\u003e Cleanses without harsh sulfates or silicones, which helps prevent premature color stripping and buildup on color-treated hair.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eConvenient pump bottle:\u003c\/strong\u003e The 33.8 oz pump format is practical for regular use and helps control dosage during shower routines.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBacked by science:\u003c\/strong\u003e Developed from proteomics research that examined hair damage at the molecular level to target causes of color loss and dullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe Nexxus Color Assure Shampoo is best for people with chemically colored or highlighted hair who want to extend color life between salon visits and prefer sulfate-free care. It suits users who like a slightly creamy shampoo that leaves hair feeling soft and noticeably scented while protecting pigment.\u003c\/p\u003e\n\u003cp\u003ePeople who need a heavy-duty clarifying shampoo after oil or product buildup, or those who consistently find sulfate-free, protein-based shampoos leave hair limp or greasy, may want to look at lighter cleansing alternatives. Those seeking a shampoo that doubles as a deep reparative treatment should pair this with the Color Assure Conditioner and mask for best results.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eHelps preserve color vibrancy across many washes when used as part of the system.\u003c\/li\u003e\n \u003cli\u003eProteinFusion with quinoa and elastin adds nutrients aimed at reducing color-related damage.\u003c\/li\u003e\n \u003cli\u003eSulfate- and silicone-free formulation is gentler on color-treated hair and reduces buildup from silicones.\u003c\/li\u003e\n \u003cli\u003eLarge pump bottle is convenient for regular at-home maintenance routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eSome users report hair can feel a bit heavy or greasy after use, especially on very fine hair types.\u003c\/li\u003e\n \u003cli\u003eNot intended as a clarifying or deep-clean shampoo, so it may not remove heavy product buildup alone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eNexxus\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFormulation\u003c\/td\u003e\n\u003ctd\u003eSulfate-free, silicone-free\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eKey ingredients\u003c\/td\u003e\n\u003ctd\u003eProteinFusion blend with quinoa and elastin protein\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eDesigned for\u003c\/td\u003e\n\u003ctd\u003eColor-treated hair\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e33.8 oz with pump\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSystem compatibility\u003c\/td\u003e\n\u003ctd\u003eWorks best with Color Assure Conditioner and mask\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eNexxus Color Assure Sulfate-Free Shampoo is a sensible pick for anyone committed to maintaining salon color between appointments; its PROTEINFUSION blend and gentle cleansing help extend vibrancy while leaving hair soft. It represents good value when paired with the matching conditioner and mask, but fine-haired users or those needing clarifying action should test a small amount or use an occasional clarifying product.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this shampoo safe for all types of color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is formulated specifically for color-treated hair and is safe for most color processes, but always patch test if you have sensitive scalp concerns.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill this remove styling products or buildup?\u003c\/strong\u003e\u003cbr\u003eNo, this is not a clarifying formula; it cleans gently without sulfates and may not fully remove heavy buildup-use a clarifying shampoo occasionally if needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you need the conditioner and mask too?\u003c\/strong\u003e\u003cbr\u003eFor best results and to maximize color longevity, use the Color Assure Conditioner and mask as part of the system.\u003c\/p\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":46692908302555,"sku":"B001EO5WYU","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71ABqDHH7IL._SL1500.jpg?v=1745111032","url":"https:\/\/gearmusthave.com\/products\/nexxus-color-assure-shampoo-vibrant-color-33-8-oz-pump","provider":"GearMustHave","version":"1.0","type":"link"}