{"product_id":"okonomie-des-fuballs-grundlegungen-aus-volks-und","title":"Okonomie des Fuballs: Grundlegungen aus volks- und","description":"\u003cp\u003eIn this review of Okonomie des Fuballs: Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive the authors present a focused economic examination of football and its institutional structures. This review is for readers who want a disciplined, academic look at how football functions as a product and economic actor; the single biggest reason to buy is the book's integrated perspective that links volkswirtschaftliche and betriebswirtschaftliche Fragen to concrete developments like the corporate structuring of clubs and the branding of teams such as Real Madrid and VfL Bochum.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated perspective:\u003c\/strong\u003e The book combines national economics and business economics to show how macro and micro forces shape modern football.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstitutional focus:\u003c\/strong\u003e It explains why many clubs have shifted licensing departments into corporations and the resulting tensions between sporting and economic goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand analysis:\u003c\/strong\u003e Case references to clubs perceived as global or local image bearers illustrate how football functions as a marketable product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolicy relevance:\u003c\/strong\u003e The authors highlight economically relevant questions that matter for public perception and municipal image where clubs operate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcademic authorship:\u003c\/strong\u003e Contributions from Peter Hammann, Lars Schmidt and Michael Welling provide scholarly grounding for the arguments presented.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is aimed at students of economics, sports managers, policy makers and serious fans who want to understand football beyond matchday narratives and see it as an economic sector. The review finds it most useful to readers comfortable with academic argumentation and interested in organizational, market and policy dimensions of sport.\u003c\/p\u003e\n\u003cp\u003eIt is less suited to casual fans seeking tactical, biographical or pictorial content, and those looking for a light, popular account of football culture should look elsewhere for a more accessible narrative.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWell-structured integration of volkswirtschaftliche and betriebswirtschaftliche perspectives that clarifies complex economic dynamics.\u003c\/li\u003e\n\u003cli\u003ePractical relevance in explaining why clubs incorporate licensing and how that affects strategic choices.\u003c\/li\u003e\n\u003cli\u003eClear examples of branding and local image effects that link theory to observable club behavior.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe tone is academic and may be dense for readers seeking a popular introduction to football economics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eOkonomie des Fuballs: Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors \/ Brand\u003c\/td\u003e\n\u003ctd\u003ePeter Hammann, Lars Schmidt, Michael Welling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLanguage\u003c\/td\u003e\n\u003ctd\u003eGerman\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003eEconomics of football, club organization, branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcademic approach\u003c\/td\u003e\n\u003ctd\u003eInterdisciplinary: Volks- and Betriebswirtschaft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory hint\u003c\/td\u003e\n\u003ctd\u003eBooks; Business \u0026amp; Money; Management \u0026amp; Leadership\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eOkonomie des Fuballs is a solid, academically grounded examination of football as an economic phenomenon; it is good value for students, researchers and practitioners who need a rigorous, integrated treatment of how clubs operate as market actors and how branding and corporate forms shape the sport. Casual readers should expect a dense, scholarly style rather than light reading.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book academic or popular?\u003c\/strong\u003e\u003cbr\u003eIt is academic in style, aimed at readers familiar with economic analysis rather than general-audience storytelling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it cover club corporate structures?\u003c\/strong\u003e\u003cbr\u003eYes, the book discusses the trend of licensing departments and teams being organized as corporations and the resulting tensions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich readers will benefit most?\u003c\/strong\u003e\u003cbr\u003eStudents of economics, sports managers and policy makers will gain the most from its integrated volks- and betriebswirtschaftliche perspective.\u003c\/p\u003e","brand":"Peter Hammann, Lars Schmidt, Michael Welling","offers":[{"title":"Default Title","offer_id":48186000146651,"sku":"3322905241","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61VJvTodK9L._SL1210.jpg?v=1769398074","url":"https:\/\/gearmusthave.com\/products\/okonomie-des-fuballs-grundlegungen-aus-volks-und","provider":"GearMustHave","version":"1.0","type":"link"}