{"product_id":"ouai-medium-shampoo-hydrating-strengthening-shine-boost","title":"OUAI Medium Shampoo - Hydrating, Strengthening \u0026 Shine Boost","description":"\u003cp\u003eIn this review of OUAI Medium Shampoo the bottom line is simple: this is a targeted, sulfate-free cleanser for people with medium-thickness hair who want hydration without heaviness. The formula is built around weightless Babassu oil for scalp and strand moisture, Coconut oil to help seal split ends and reduce breakage, plus hydrolyzed keratin to tame flyaways and Kumquat extract for surface shine. For readers seeking a routine-friendly shampoo that prioritizes softness, manageability and a glossy finish, this product delivers the single biggest benefit: visible smoothing and hydration for hair that sits between fine and thick.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eSulfate-free cleanser:\u003c\/strong\u003e Gently removes dirt and buildup while keeping natural oils intact so medium strands stay hydrated and do not feel stripped.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBabassu oil:\u003c\/strong\u003e Adds weightless hydration to both scalp and hair, helping to reduce dryness without leaving a heavy residue.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Works to strengthen hair by sealing split ends and reducing breakage over repeated use.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eHydrolyzed keratin:\u003c\/strong\u003e Smooths the hair cuticle to reduce frizz and flyaways for a more polished look after styling.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eKumquat extract:\u003c\/strong\u003e Leaves a shiny finish on the hair surface for improved brightness and a healthy appearance.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEffortless routine:\u003c\/strong\u003e Designed to be easy to use in everyday wash days and to pair with the matching conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is best for people with medium-thickness hair who want a hydrating, reparative cleanse that improves manageability and shine. It suits those who prefer sulfate-free formulas and are looking to reduce frizz, strengthen strands, and address split ends without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eIt is less appropriate for someone with very fine hair that reacts to oils by appearing flat, or for users who need an intensely clarifying shampoo to remove heavy buildup from styling products. Those seeking a drugstore price point may find it a bit premium, while users with very coarse or highly damaged hair might prefer a heavier treatment product in addition to this shampoo.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eHydrating but lightweight formulation that boosts softness and manageability for medium strands.\u003c\/li\u003e\n \u003cli\u003eContains keratin and oils that help reduce flyaways and strengthen hair, improving overall hair health feel.\u003c\/li\u003e\n \u003cli\u003eLeaves a noticeable shine thanks to kumquat extract and smoothing agents.\u003c\/li\u003e\n \u003cli\u003ePleasant fragrance and perceived quality, with many users noting improved hair texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eSome users report mixed value for money and occasional dryness on sensitive scalps, so results can vary by individual.\u003c\/li\u003e\n \u003cli\u003eMay be too rich for very fine hair that tends to look flat with oil-based ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eProduct Type\u003c\/td\u003e\n\u003ctd\u003eHydrating shampoo for medium hair\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eKey Oils\u003c\/td\u003e\n\u003ctd\u003eBabassu oil, Coconut oil\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eActive Protein\u003c\/td\u003e\n\u003ctd\u003eHydrolyzed keratin\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eBotanical Extract\u003c\/td\u003e\n\u003ctd\u003eKumquat fruit extract\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFormula Notes\u003c\/td\u003e\n\u003ctd\u003eSulfate-free, reparative, anti-frizz\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eRecommended Pairing\u003c\/td\u003e\n\u003ctd\u003eOUAI Medium Conditioner\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e10 Oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eOUAI Medium Shampoo is a strong choice for anyone with medium-thickness hair who wants an everyday, sulfate-free cleanser that improves hydration, reduces frizz and adds shine. While price and individual scalp responses vary, the combination of babassu, coconut oil and keratin makes it a worthwhile step in a low-fuss routine for smoother, healthier-looking hair.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eThe sulfate-free formulation is generally safer for color-treated hair than sulfated shampoos, but pairing with a color-safe conditioner is recommended.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it weigh down my hair?\u003c\/strong\u003e\u003cbr\u003eFor medium hair the shampoo is designed to be weightless, but users with very fine hair may notice some heaviness from the oil ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eMost users can use it at every wash; frequency depends on personal scalp oiliness and styling routine.\u003c\/p\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":48232152236251,"sku":"B084BTP393","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/512pAEVrgIL._SL1500.jpg?v=1770731676","url":"https:\/\/gearmusthave.com\/products\/ouai-medium-shampoo-hydrating-strengthening-shine-boost","provider":"GearMustHave","version":"1.0","type":"link"}