{"product_id":"political-marketing-in-the-2016-u-s-presidential-election","title":"Political Marketing in the 2016 U.S. Presidential Election","description":"\u003cp\u003eIn this review of Political Marketing in the 2016 U.S. Presidential Election, the reviewer finds an informed, scholarly edited collection that is best suited to researchers, graduate students and political strategists who want a focused analysis of that disruptive campaign cycle. The book's single biggest reason to buy is its concentrated examination of the marketing and branding tactics used by candidates and parties during a highly unusual election, offering explanations that challenge conventional political marketing theory. It reads like a research-focused assessment rather than a general narrative of events.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdited collection:\u003c\/strong\u003e Brings multiple academic perspectives together to trace how campaign branding and messaging diverged from conventional practice in 2016.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on disruption:\u003c\/strong\u003e Explains why candidates such as Donald Trump and Bernie Sanders appeared to upend established expectations about electability and presidential image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheoretical challenge:\u003c\/strong\u003e Calls for new explanations and discussion, prompting readers to reconsider mainstream political marketing theory and practice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComparative insight:\u003c\/strong\u003e Looks across party lines to show how both major parties employed distinctive marketing strategies during a time of political upheaval.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHistorical context:\u003c\/strong\u003e Situates 2016 within broader trends so readers can see implications for future campaigns and practitioner decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis volume is aimed at academics in political communication, marketing scholars, graduate students and campaign professionals who need a rigorous, research-led account of marketing strategies in the 2016 U.S. Presidential Election. Its edited format makes it useful for seminar reading lists and comparative studies.\u003c\/p\u003e\n\u003cp\u003eReaders seeking a fast-paced journalistic narrative, a candidate biography, or a general-interest overview of the entire election night should look elsewhere; this book prioritizes analysis and theoretical implications over a blow-by-blow storytelling approach.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a concentrated, scholarly look at political marketing practices that challenged orthodox campaign advice.\u003c\/li\u003e\n\u003cli\u003eIncludes multiple contributors, offering varied analytical angles and comparative insights across parties.\u003c\/li\u003e\n\u003cli\u003eUseful for stimulating debate about how marketing theory should adapt to upheaval in electoral politics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe edited, academic tone means it is not a quick read for casual readers seeking narrative or anecdote.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003ePolitical Marketing in the 2016 U.S. Presidential Election\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003ePalgrave Studies in Political Marketing and Management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEditor\/Author\u003c\/td\u003e\n\u003ctd\u003eJamie Gillies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003ePolitical marketing, campaign branding, 2016 U.S. election\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eType of work\u003c\/td\u003e\n\u003ctd\u003eEdited academic collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget readers\u003c\/td\u003e\n\u003ctd\u003eResearchers, students, campaign professionals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThis edited collection is a valuable, theory-driven resource for anyone studying political communication or campaign strategy who wants to understand why the 2016 election challenged conventional marketing wisdom. It is good value for academics and practitioners seeking analytical depth rather than a popular narrative, and it successfully prompts further discussion about adapting marketing theory to turbulent political contexts.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book focus on specific candidates?\u003c\/strong\u003e\u003cbr\u003eYes; it pays particular attention to how figures such as Donald Trump and Bernie Sanders influenced conventional political marketing assumptions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for undergraduate coursework?\u003c\/strong\u003e\u003cbr\u003eAdvanced undergraduates with a strong interest in political marketing may find it useful, but it is best suited to graduate seminars and specialist courses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the tone academic or journalistic?\u003c\/strong\u003e\u003cbr\u003eThe tone is academic and analytical, reflecting the edited collection format and emphasis on theory and implications.\u003c\/p\u003e","brand":"Jamie Gillies","offers":[{"title":"Default Title","offer_id":48607685476571,"sku":"3319866028","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61Iu71-1wrL._SL1360.jpg?v=1778380964","url":"https:\/\/gearmusthave.com\/products\/political-marketing-in-the-2016-u-s-presidential-election","provider":"GearMustHave","version":"1.0","type":"link"}