{"product_id":"rethinking-strategy-for-creative-industries-strategic-guide","title":"Rethinking Strategy for Creative Industries - Strategic Guide","description":"\u003cp\u003eIn this review of Rethinking Strategy for Creative Industries, the authors present a focused, research-driven approach to strategic decision making in creative sectors. The book is aimed at managers, policy makers and academics who need a practical framework for navigating blurred boundaries between form and content, product and service, and new hybrid business models. Its biggest strength is the use of live empirical data and case studies to illuminate how creative organisations innovate and manoeuvre strategically in convergent markets.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal research:\u003c\/strong\u003e Draws on live empirical data, interviews and case studies to ground strategic ideas in real creative industry practice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on hybridity:\u003c\/strong\u003e Explains how hybrid models and emerging sub-sectors change strategic choices for creative managers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision-making lens:\u003c\/strong\u003e Analyses business manoeuvres and stages of innovation to help readers understand practical strategy steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAesthetic information assets:\u003c\/strong\u003e Explores how interactive, aesthetically driven assets affect participation and consumption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCross-sector relevance:\u003c\/strong\u003e Applies findings across performing arts, media and cultural industries where boundaries are increasingly blurred.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is best suited for creative industry managers, strategists and postgraduate students who need evidence-based guidance on adapting strategy to hybrid and convergent market contexts. The emphasis on case studies and interviews makes it useful for practitioners looking for practical explanations rather than pure theory.\u003c\/p\u003e\n\u003cp\u003eThose seeking a quick how-to manual or step-by-step templates for implementation should look elsewhere; the book prioritises analysis and understanding over prescriptive checklists. It is also primarily aimed at readers interested in creative and cultural sectors rather than general corporate strategy alone.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrounded in extensive original research, offering credible empirical backing for strategic claims.\u003c\/li\u003e\n\u003cli\u003eInsightful treatment of hybrid business models that reflects current industry convergence.\u003c\/li\u003e\n\u003cli\u003eUseful analytical framing of innovation stages and business manoeuvres for creative managers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot a step-by-step implementation guide; readers seeking templates may find it more conceptual than prescriptive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eRethinking Strategy for Creative Industries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003eRoutledge Research in the Creative and Cultural Industries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eMilan Todorovic, with Ali Bakir\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus\u003c\/td\u003e\n\u003ctd\u003eStrategy, innovation and hybrid models in creative industries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch basis\u003c\/td\u003e\n\u003ctd\u003eCase studies, interviews and live empirical data\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRelevant sectors\u003c\/td\u003e\n\u003ctd\u003ePerforming arts, media, cultural industries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eRethinking Strategy for Creative Industries is a thoughtful, research-rich resource for managers and scholars who must navigate blurred sector boundaries and emerging hybrid models. Its empirical focus and analysis of innovation stages make it good value for readers who want to understand why particular strategic moves work in creative contexts rather than just how to implement them.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book based on original research?\u003c\/strong\u003e\u003cbr\u003eYes. The book uses live empirical data, case studies and interviews to support its strategic analysis.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho will gain most from reading this book?\u003c\/strong\u003e\u003cbr\u003eCreative managers, strategists, policy makers and postgraduate students focused on cultural and creative industries will gain the most practical insight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it provide practical implementation checklists?\u003c\/strong\u003e\u003cbr\u003eNot primarily; the book emphasises analysis and decision-making frameworks over prescriptive templates.\u003c\/p\u003e","brand":"Milan Todorovic, with Ali Bakir","offers":[{"title":"Default Title","offer_id":48778073833691,"sku":"0415730597","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71B7ytSG9PL._SL1400.jpg?v=1778901434","url":"https:\/\/gearmusthave.com\/products\/rethinking-strategy-for-creative-industries-strategic-guide","provider":"GearMustHave","version":"1.0","type":"link"}