{"product_id":"rtic-ultra-tough-soft-cooler-50-can-durable-floating-cooler","title":"RTIC Ultra-Tough Soft Cooler 50 Can - Durable Floating Cooler","description":"\u003cp\u003eOur review of the RTIC Ultra-Tough Soft Cooler 50 Can finds it best suited for families and small groups who need a rugged, portable solution for day trips and water outings. The single biggest reason to buy is its combination of lightweight construction and reliable insulation: with up to 1.5 in of closed cell foam and RTICs Cooling Tips followed, it can lock in cold for up to 2 days, making it a practical choice for beach days, picnics, and short camping trips. The floating design and waterproof zipper also make it especially useful around pools and lakes.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eUp to 2 days of cooling:\u003c\/strong\u003e The insulated shell and 1.5 in of closed cell foam help retain cold for extended outings when packed according to the brand's cooling tips.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFloating cooler:\u003c\/strong\u003e The bag floats, so beverages and snacks stay accessible during lake or pool days without immediate risk of sinking.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLightweight yet durable exterior:\u003c\/strong\u003e A heavy-duty nylon outer layer keeps the cooler tough on trails and beaches while remaining easy to carry.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLeak-proof zipper:\u003c\/strong\u003e The RTIC EZ waterproof zipper prevents spills, making the interior safe from external splashes and helping contain melted ice.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eMultiple uses:\u003c\/strong\u003e Sized to hold up to 50 cans, it serves as a lunch cooler, beer cooler, travel cooler, or beach bag for varied activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe RTIC Ultra-Tough Soft Cooler 50 Can is ideal for families or groups who need a robust, portable cooler that stands up to outdoor use and water-based activities. It works well for picnics, a day at the beach or lake, car trips, and campsite cooking where moderate ice retention and easy transport matter.\u003c\/p\u003e\n\u003cp\u003eThose who regularly need multi-day cold storage in extreme conditions or require military-grade longevity for daily heavy use should consider hard-sided coolers or larger insulated chests instead. Also, buyers who prioritize a zipper that never needs attention may want to inspect the seam and zipper after purchase since some users have mixed feedback on long-term zipper durability.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eStays cold for extended periods when packed correctly thanks to substantial closed cell foam insulation.\u003c\/li\u003e\n \u003cli\u003eFloats, making it a strong option for pool and lake use where gear may get wet.\u003c\/li\u003e\n \u003cli\u003eLightweight construction and heavy-duty nylon exterior balance portability with ruggedness.\u003c\/li\u003e\n \u003cli\u003eReliable leak protection from the RTIC EZ waterproof zipper helps prevent messes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eSome customers report mixed long-term durability, including concerns about the bottom separating under heavy use.\u003c\/li\u003e\n \u003cli\u003eIce retention varies with packing and ambient temperature; it may not match rigid, high-performance coolers for multi-day trips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eRTIC\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e50 can\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eInsulation\u003c\/td\u003e\n\u003ctd\u003eUp to 1.5 in closed cell foam\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eLeak protection\u003c\/td\u003e\n\u003ctd\u003eRTIC EZ waterproof zipper\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eExterior\u003c\/td\u003e\n\u003ctd\u003eHeavy-duty nylon\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFloating\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe RTIC Ultra-Tough Soft Cooler 50 Can is a solid value for outdoor families and casual campers who want a portable, floating cooler that keeps drinks cold for short to moderate trips. Its combination of foam insulation, waterproof zipper, and rugged nylon exterior makes it a versatile choice for beach and lake days, though those needing extreme multi-day ice retention or absolute long-term zipper durability may prefer a hard cooler.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow long will it keep ice?\u003c\/strong\u003e\u003cbr\u003eWhen packed using the manufacturer cooling tips, the cooler can lock in cold for up to 2 days, though real-world results vary with outside temperature and packing technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the cooler float with a full load?\u003c\/strong\u003e\u003cbr\u003eYes, the design is intended to float, making it suitable for use on lakes and pools, though floatation will depend on how heavily it is loaded.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the cooler leak-proof?\u003c\/strong\u003e\u003cbr\u003eThe RTIC EZ waterproof zipper and sealed interior make the cooler 100% leak-proof in normal use, helping contain melted ice and prevent spills.\u003c\/p\u003e","brand":"RTIC","offers":[{"title":"Default Title","offer_id":48241804378331,"sku":"B07577Z9T3","price":164.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/81SsLU6IHKL._AC_SL1500.jpg?v=1770921332","url":"https:\/\/gearmusthave.com\/products\/rtic-ultra-tough-soft-cooler-50-can-durable-floating-cooler","provider":"GearMustHave","version":"1.0","type":"link"}