{"product_id":"running-across-europe-the-rise-and-size-of-one-of-the-largest-sport","title":"Running across Europe: The Rise and Size of one of the Largest Sport","description":"\u003cp\u003eIn this review of Running across Europe: The Rise and Size of one of the Largest Sport Markets the authors Jeroen Scheerder, Koen Breedveld and Julie Borgers present a focused academic study of the contemporary European running scene. The bottom line: this volume is best for policy makers, sports marketers and researchers who need a data-driven, cross-country analysis of participation trends and market structure. Its single biggest reason to buy is the depth of comparative evidence across 11 European countries that links participation, cost and public health implications in one accessible collection.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCross-country data:\u003c\/strong\u003e Detailed analysis from 11 European countries provides context for understanding how running participation varies by region and policy environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParticipation motives:\u003c\/strong\u003e The book explores the reasons people run, helping planners and marketers tailor programs and outreach to different runner profiles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket sizing:\u003c\/strong\u003e Clear coverage of the rise of the running market gives readers insight into the main commercial and organisational players shaping the sector.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolicy focus:\u003c\/strong\u003e The volume sets out policy challenges and opportunities, which is useful for local governments and public health officials considering sport interventions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealth and cost analysis:\u003c\/strong\u003e Discussion of participation, cost and health links provides a balanced view for stakeholders weighing investment in running initiatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is aimed at researchers, sports policy makers, event organizers and marketing professionals who need empirical evidence and comparative perspective on the European running market. Its data-led chapters are most valuable for readers designing participation strategies or assessing the economic footprint of running.\u003c\/p\u003e\n\u003cp\u003eReaders seeking a how-to guide for coaching, training plans, or consumer product reviews should look elsewhere, as the collection concentrates on policy, market structure and participation dynamics rather than practical training advice.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides comprehensive comparative data across multiple countries, which strengthens cross-national conclusions.\u003c\/li\u003e\n\u003cli\u003eBalances market analysis with public policy discussion, useful for both marketers and officials.\u003c\/li\u003e\n\u003cli\u003eAddresses both participation motives and health implications, offering multi-dimensional insight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot intended as a practical training or consumer guide, so it may feel academic for casual readers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eRunning across Europe: The Rise and Size of one of the Largest Sport Markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eJeroen Scheerder, Koen Breedveld, Julie Borgers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope\u003c\/td\u003e\n\u003ctd\u003eAnalysis of running markets and participation across 11 European countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus areas\u003c\/td\u003e\n\u003ctd\u003eParticipation, market size, motives, policy challenges, cost and health\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntended audience\u003c\/td\u003e\n\u003ctd\u003eResearchers, policy makers, sports marketers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory\u003c\/td\u003e\n\u003ctd\u003eBooks; Public Affairs \u0026amp; Policy; Social Policy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eFor anyone working at the intersection of sport policy, public health and commercial strategy, this collection offers strong, evidence-based perspective on the contemporary European running market and is good value as a reference for comparative research. Its focused scope and country-level data make it especially useful to planners and analysts rather than casual readers.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book use primary data?\u003c\/strong\u003e\u003cbr\u003eThe collection analyses in-depth data across 11 European countries, synthesising findings for comparative insight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho contributed to the research?\u003c\/strong\u003e\u003cbr\u003eThe volume is authored and edited by Jeroen Scheerder, Koen Breedveld and Julie Borgers and draws on research across the included countries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for event organizers?\u003c\/strong\u003e\u003cbr\u003eYes, event organizers will find the market and participation analysis useful for planning and targeting, though operational guidance is limited.\u003c\/p\u003e","brand":"Jeroen Scheerder, Koen Breedveld, Julie Borgers","offers":[{"title":"Default Title","offer_id":48203543675099,"sku":"1349496014","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71O6cs0LZML._SL1360.jpg?v=1769812997","url":"https:\/\/gearmusthave.com\/products\/running-across-europe-the-rise-and-size-of-one-of-the-largest-sport","provider":"GearMustHave","version":"1.0","type":"link"}