{"product_id":"samsung-65-inch-oled-s90f-4k-smart-tv-advanced-ai-picture","title":"Samsung 65-Inch OLED S90F 4K Smart TV - Advanced AI Picture","description":"\u003cp\u003eIn this review of the Samsung 65-Inch OLED S90F 4K Smart TV, the bottom line is clear: this set is for buyers who want cutting-edge image processing and immersive sound in a single, stylish package. The TV's \u003cstrong\u003e128 neural network AI processor\u003c\/strong\u003e convincingly upscales non-4K content and brings bright, punchy highlights and deep contrast to movies, sports and games. Paired with the included Music Frame speaker and Dolby Atmos support, it delivers a fuller living-room experience without immediately needing an external sound system.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Upscaling:\u003c\/strong\u003e The NQ4 AI Gen3 processor uses 128 neural networks to upscale non-4K sources to impressive 4K-like resolution so streaming and older content look sharper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightness and Contrast:\u003c\/strong\u003e Scene-by-scene analysis boosts brightness and contrast for richer blacks and clearer details in bright highlights, improving visibility in varied lighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Motion:\u003c\/strong\u003e VRR at up to 4K 144Hz and motion smoothing reduce blur for fast sports and competitive gaming so action stays easy to follow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransform SDR to HDR-like:\u003c\/strong\u003e Intelligent processing enhances color and dynamic range in SDR content to approach HDR quality for more vivid playback.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated Music Frame:\u003c\/strong\u003e A built-in, customizable photo frame speaker provides room-filling sound with Dolby Atmos and allows bezel swaps to match decor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Range Speaker Tech:\u003c\/strong\u003e The three-way stereo speaker aims for balanced audio across the room for clearer dialogue and music playback.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eThis TV is aimed at home theater enthusiasts and gamers who want high-end upscaling and fast, tear-free motion performance without immediately buying separate speakers. Its combination of advanced AI processing and VRR at up to 4K 144Hz suits streaming, live sports and next-generation consoles.\u003c\/p\u003e\u003cp\u003eThose who prioritize the absolute brightest LCD screens for very bright rooms, or who need a budget set, should look elsewhere. Also, buyers who require a minimal menu learning curve may find the interface worth testing in person because customers report mixed feelings about menu design.\u003c\/p\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExcellent picture clarity and color saturation thanks to AI-driven upscaling and strong contrast.\u003c\/li\u003e\n\u003cli\u003eIntegrated Music Frame and Dolby Atmos deliver better-than-typical TV sound out of the box.\u003c\/li\u003e\n\u003cli\u003eSmooth motion and VRR support make it a strong option for gaming and fast sports.\u003c\/li\u003e\n\u003cli\u003eCustomizable bezel and photo frame speaker add a personalized design touch.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSome users note mixed opinions about the menu design, which can be less intuitive for a few buyers.\u003c\/li\u003e\n\u003cli\u003eBuyers in very bright rooms may prefer an LCD with extreme peak brightness for sunlight-facing placements.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size\u003c\/td\u003e\n\u003ctd\u003e65 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K with AI upscaling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eNQ4 AI Gen3, 128 neural networks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming\u003c\/td\u003e\n\u003ctd\u003eVRR up to 4K 144Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio\u003c\/td\u003e\n\u003ctd\u003eMusic Frame speaker with Dolby Atmos and 3-way stereo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eCustomizable bezel and photo frame speaker\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2\u003eOur Verdict\u003c\/h2\u003e\u003cp\u003eThe Samsung 65-Inch OLED S90F is a compelling choice for viewers who want top-tier AI picture processing and improved built-in audio without immediately adding a soundbar. It balances bright, detailed imagery, smooth motion for sports and gaming, and a unique Music Frame design, making it strong value for those seeking a stylish, high-performance OLED TV.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDoes the TV improve non-4K content?\u003c\/strong\u003e\u003cbr\u003eYes. The NQ4 AI Gen3 processor with 128 neural networks upscales SDR and lower-resolution sources toward 4K-like quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the built-in speaker adequate without a soundbar?\u003c\/strong\u003e\u003cbr\u003eThe included Music Frame speaker with Dolby Atmos provides fuller audio than typical TV speakers, but a dedicated soundbar will still deliver more bass and power.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this TV good for gaming?\u003c\/strong\u003e\u003cbr\u003eYes. VRR support up to 4K 144Hz and motion smoothing help reduce tearing and blur for fast-paced gaming.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":48674145632475,"sku":"B0F25C3T4Y","price":2395.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/519ZgVMiPSL._AC_SL1001_2c6f33ea-487f-414f-963a-a3ed1d4fb52d.jpg?v=1778668517","url":"https:\/\/gearmusthave.com\/products\/samsung-65-inch-oled-s90f-4k-smart-tv-advanced-ai-picture","provider":"GearMustHave","version":"1.0","type":"link"}