{"product_id":"samsung-77-inch-oled-4k-s90c-series-vivid-hdr-and-immersive-sound","title":"SAMSUNG 77-Inch OLED 4K S90C Series - Vivid HDR and Immersive Sound","description":"\u003cp\u003eOur review of the SAMSUNG 77-Inch OLED 4K S90C finds it best suited for serious home theater fans and gamers who want striking color, deep blacks and built-in spatial audio without adding a soundbar. The biggest reason to buy is the OLED panel combined with Samsung's Neural Quantum Processor and Quantum HDR OLED that together deliver vivid colors, exceptional contrast and reliable 4K upscaling for HD content, so movies, sports and games look noticeably sharper and more lifelike.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSAMSUNG OLED TECHNOLOGY:\u003c\/strong\u003e Self-illuminating pixels produce true deep blacks and broad color range for dramatic cinematic contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeural Quantum Processor w\/ 4K Upscaling:\u003c\/strong\u003e AI-powered processing refines HD content into sharper 4K-like detail for streaming and broadcast sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuantum HDR OLED:\u003c\/strong\u003e Scene-by-scene brightness and contrast tuning brings out texture and color accuracy in complex footage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Atmos \u0026amp; Object Tracking Sound Lite:\u003c\/strong\u003e Virtual top speakers and Dolby Atmos create a 3D audio feel that follows on-screen action for more immersion without external speakers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotion Xcelerator Turbo Pro:\u003c\/strong\u003e High refresh rate support up to 120Hz and up to 144Hz for compatible PC content reduces blur and improves fast-motion clarity for gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaserSlim Design \u0026amp; SolarCell Remote:\u003c\/strong\u003e A minimalist 4mm depth profile with a solar-charge remote keeps the setup tidy and eco-minded.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe S90C targets viewers who prioritize picture quality and accurate color, including movie lovers, HDR content watchers and competitive gamers who will benefit from high refresh rate support and 4K clarity. It also suits buyers who want strong built-in audio like Dolby Atmos without immediately investing in a soundbar.\u003c\/p\u003e\n\u003cp\u003eThose who need a budget set, an extremely bright LED panel for very bright rooms, or an integrated smart platform different from Samsung's ecosystem may want to compare other models before deciding. Buyers who require the absolute loudest, most bass-forward audio should consider pairing this TV with a dedicated soundbar or subwoofer.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding contrast and color accuracy thanks to OLED and Pantone validation, making images look natural and punchy.\u003c\/li\u003e\n\u003cli\u003eExcellent upscaling and processing via the Neural Quantum Processor for clearer HD to 4K conversion.\u003c\/li\u003e\n\u003cli\u003eImpressive internal audio with Dolby Atmos and Object Tracking Sound Lite that enhances immersion without external speakers.\u003c\/li\u003e\n\u003cli\u003eSlim, near bezel-free design that works well on a near flush or modern metal stand and includes a solar-charging remote.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlthough audio is strong for an internal system, serious home theater fans may still prefer a dedicated soundbar for fuller low-end and higher volume.\u003c\/li\u003e\n\u003cli\u003eSome users report mixed feelings about functionality and thickness compared with other slim models, so expectations on slimness and features should be checked in person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e77 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K with 4K upscaling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Type\u003c\/td\u003e\n\u003ctd\u003eOLED (Quantum HDR OLED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos, Object Tracking Sound Lite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eNeural Quantum Processor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming\u003c\/td\u003e\n\u003ctd\u003eMotion Xcelerator Turbo Pro up to 120Hz (144Hz with compatible PC content)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eLaserSlim 4mm depth; near flush-fit wall mount option\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe SAMSUNG 77-Inch OLED S90C is a compelling choice for enthusiasts who want top-tier color, deep blacks and smart upscaling in a sleek package, with built-in Dolby Atmos that makes casual viewing more cinematic. It represents strong value for buyers who want premium picture quality and solid internal sound, though those seeking the loudest home theater bass should plan a soundbar add-on.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this TV support high refresh rates for gaming?\u003c\/strong\u003e\u003cbr\u003eYes. It supports Motion Xcelerator Turbo Pro up to 120Hz and can reach up to 144Hz with compatible PC-connected content for smoother gameplay.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the built-in audio good enough to skip a soundbar?\u003c\/strong\u003e\u003cbr\u003eThe built-in Dolby Atmos and Object Tracking Sound Lite provide impressive spatial audio for many users, but serious home theater buyers may still prefer a dedicated soundbar for extra bass and volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow thin is the TV and does it mount flush?\u003c\/strong\u003e\u003cbr\u003eThe LaserSlim design has a depth of about 4mm and offers a near flush-fit wall mount option for a low-profile installation.\u003c\/p\u003e","brand":"SAMSUNG","offers":[{"title":"Default Title","offer_id":46775602348251,"sku":"B0BWFVJVTX","price":1982.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/81qzesFxZvL._AC_SL1500_09be4817-a0e0-4e3e-bdee-448834a2abf7.jpg?v=1747530183","url":"https:\/\/gearmusthave.com\/products\/samsung-77-inch-oled-4k-s90c-series-vivid-hdr-and-immersive-sound","provider":"GearMustHave","version":"1.0","type":"link"}