{"product_id":"sony-55-4k-ultra-hd-tv-bravia-xr-full-array-led-dolby-vision-google-tv","title":"Sony 55 in 4K Ultra HD TV X90L Series - BRAVIA XR Full Array LED","description":"\u003cp\u003eOur review of the Sony 55 in 4K Ultra HD TV X90L finds it best for people who want a premium picture and smart platform without stepping up to a very large screen. The standout reason to buy is the intelligent \u003cstrong\u003eCognitive Processor XR\u003c\/strong\u003e, which noticeably improves contrast, color accuracy and highlights for natural-looking images in movies and games. This set brings HDMI 2.1 gaming features and platform conveniences together, making it a strong all-rounder for a mid-sized living room or a dedicated gaming setup.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCognitive Processor XR:\u003c\/strong\u003e Delivers wide dynamic contrast and lifelike color by processing images in a way that mimics human vision for more natural scenes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Array LED:\u003c\/strong\u003e Provides deeper blacks and higher peak brightness through precise zone control for improved contrast and HDR impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle TV smart platform:\u003c\/strong\u003e Puts streaming apps and voice control in one place with Google Assistant and supports Apple AirPlay for easy device casting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI 2.1 gaming:\u003c\/strong\u003e Supports 4K\/120, VRR and ALLM so modern consoles and gaming PCs can run smoothly with reduced latency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBRAVIA CORE included:\u003c\/strong\u003e Offers high-bitrate 4K movie streaming credits and a subscription to a catalog of cinema titles for added value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis TV suits viewers who want a premium picture on a 55 in screen for movies, streaming and console gaming; the processor and Full Array LED deliver improved contrast and realistic skin tones that many customers praised. It is especially useful for PS5 owners who will benefit from Auto HDR Tone Mapping and Auto Genre Picture Mode to simplify picture setup while gaming.\u003c\/p\u003e\n\u003cp\u003eThose who need a budget model, a smaller screen, or an off-the-wall installation with an ultra-slim profile may want to consider other options, since the X90L targets balanced picture performance and smart features rather than being the thinnest or cheapest panel available.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent picture fidelity for the size thanks to the Cognitive Processor XR and XR Triluminos Pro color handling.\u003c\/li\u003e\n\u003cli\u003eFull Array LED provides stronger contrast and better HDR highlights than typical edge-lit sets.\u003c\/li\u003e\n\u003cli\u003eStrong gaming credentials with HDMI 2.1 features and PS5-specific picture optimizations.\u003c\/li\u003e\n\u003cli\u003eIntegrated Google TV and BRAVIA CORE add convenience and premium content value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSound is good for a flat screen but may fall short of a dedicated soundbar for serious home theater users.\u003c\/li\u003e\n\u003cli\u003eNot the best choice if the smallest possible bezel or the lowest price is the priority.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eSony\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size\u003c\/td\u003e\n\u003ctd\u003e55 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklight\u003c\/td\u003e\n\u003ctd\u003eFull Array LED with XR Contrast Booster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eCognitive Processor XR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart platform\u003c\/td\u003e\n\u003ctd\u003eGoogle TV (with Google Assistant) and Apple AirPlay support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming\u003c\/td\u003e\n\u003ctd\u003eHDMI 2.1 features: 4K\/120, VRR, ALLM; PS5 optimizations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe Sony 55 in X90L is a well-rounded 4K TV that delivers strong picture performance, useful smart features and modern gaming support at a sensible price for a mid-size room. Buyers who want realistic colors, improved contrast from Full Array LED, and easy console integration will find it excellent value; just plan a modest audio upgrade if you demand immersive sound.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this TV support 4K at 120Hz?\u003c\/strong\u003e\u003cbr\u003eYes, HDMI 2.1 enables 4K\/120 support along with VRR and ALLM for compatible consoles and devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I stream movies in high quality?\u003c\/strong\u003e\u003cbr\u003eYes, BRAVIA CORE provides high-bitrate 4K streaming credits and the set supports Dolby Vision and other calibrated playback modes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this set good for gaming with PS5?\u003c\/strong\u003e\u003cbr\u003eYes, it includes PS5-focused features like Auto HDR Tone Mapping and Auto Genre Picture Mode to optimize picture settings automatically.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46776587682011,"sku":"B0BYPLR5JQ","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/81L2kaXBJKL._AC_SL1500_aa7fea3f-dcc4-4716-8675-501ecdb76c06.jpg?v=1747527514","url":"https:\/\/gearmusthave.com\/products\/sony-55-4k-ultra-hd-tv-bravia-xr-full-array-led-dolby-vision-google-tv","provider":"GearMustHave","version":"1.0","type":"link"}