{"product_id":"sony-98-4k-ultra-hdr-tv-bravia-xr-google-tv","title":"Sony 98 in 4K Ultra HD TV X90L Series - BRAVIA XR Full Array LED","description":"\u003cp\u003eIn this review of the Sony 98 in 4K Ultra HD TV X90L Series, the bottom line is simple: this set is built for viewers who want a large, high-quality picture for movies, sports and next-level console gaming. The intelligent Cognitive Processor XR and Full Array LED control deliver a vivid, contrast-rich image that makes HDR content and live sports pop, while built-in smart features and PlayStation 5 optimizations make setup and gaming straightforward. For shoppers prioritizing crisp 4K detail and gaming features on a very large screen, this model stands out.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCognitive Processor XR:\u003c\/strong\u003e Delivers wide dynamic contrast and natural colors so scenes look more lifelike with detailed blacks and strong highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Array LED with XR Triluminos Pro:\u003c\/strong\u003e Enhances contrast and color accuracy across the panel so bright highlights and deep shadows feel more distinct.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Smart TV with Google TV:\u003c\/strong\u003e Brings streaming apps together in one place and voice control via Google Assistant for fast content access.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI 2.1 gaming features:\u003c\/strong\u003e Supports 4K\/120, VRR and ALLM to reduce lag and motion blur for a smoother gaming experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlayStation 5 optimizations:\u003c\/strong\u003e Auto HDR Tone Mapping and Auto Genre Picture Mode automatically tune picture settings when a PS5 is connected.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio and format support:\u003c\/strong\u003e Acoustic Multi-Audio and Dolby Atmos support provide elevated sound positioning that lines up with on-screen action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe 98 in X90L is ideal for families and enthusiasts who want a cinema-style living room screen for movies, sports and streaming. Gamers with a PS5 or other HDMI 2.1-capable consoles will appreciate the 4K\/120 and VRR support plus Sony's auto gaming picture controls that simplify setup.\u003c\/p\u003e\n\u003cp\u003eThose who need a TV for a bright room or seek the deepest blacks might consider alternatives; some users report mixed performance in very dark scenes and lighting conditions can affect perceived contrast. If you want an OLED panel for absolute black levels in a dedicated home theater, look elsewhere.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional overall picture processing thanks to the \u003cstrong\u003eCognitive Processor XR\u003c\/strong\u003e, delivering natural color and contrast.\u003c\/li\u003e\n\u003cli\u003eFull Array LED and XR Triluminos Pro give strong color volume and improved highlight control across large screen areas.\u003c\/li\u003e\n\u003cli\u003eRobust gaming feature set with HDMI 2.1, 4K\/120 and PS5-specific modes for streamlined gaming performance.\u003c\/li\u003e\n\u003cli\u003eIntegrated Google TV and BRAVIA CORE support provide broad streaming options and included movie credits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightness and dark-scene performance are mixed depending on room lighting, so results vary by environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size\u003c\/td\u003e\n\u003ctd\u003e98 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eCognitive Processor XR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklight\u003c\/td\u003e\n\u003ctd\u003eFull Array LED with XR Contrast Booster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart platform\u003c\/td\u003e\n\u003ctd\u003eGoogle TV with Google Assistant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming features\u003c\/td\u003e\n\u003ctd\u003eHDMI 2.1, 4K\/120, VRR, ALLM, PS5 Auto HDR Tone Mapping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio\u003c\/td\u003e\n\u003ctd\u003eAcoustic Multi-Audio, Dolby Atmos support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe Sony 98 in X90L is a compelling choice for viewers who want a very large screen with strong 4K processing and modern gaming extras. It balances picture quality, smart features and PS5-focused conveniences to deliver good value for living rooms and shared entertainment spaces, though those seeking the absolute best blacks in dark-room viewing may prefer an OLED alternative.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this TV support games at 120Hz?\u003c\/strong\u003e\u003cbr\u003eYes, the set supports 4K\/120 over HDMI 2.1 along with VRR and ALLM for improved gaming responsiveness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use voice control and streaming apps?\u003c\/strong\u003e\u003cbr\u003eYes, Google TV is built in for streaming apps and voice control via Google Assistant; it also supports Apple AirPlay for device casting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this model good for movies and sports?\u003c\/strong\u003e\u003cbr\u003eYes, the Cognitive Processor XR and Full Array LED provide vivid HDR and wide color that work very well for movies and live sports viewing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46779640414427,"sku":"B0C3FTV6DW","price":5998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/811V_dDgoNL._AC_SL1500.jpg?v=1747526710","url":"https:\/\/gearmusthave.com\/products\/sony-98-4k-ultra-hdr-tv-bravia-xr-google-tv","provider":"GearMustHave","version":"1.0","type":"link"}