{"product_id":"the-21st-century-meeting-and-event-technologies-practical-guide","title":"The 21st Century Meeting and Event Technologies - Practical Guide","description":"\u003cp\u003eIn this review of The 21st Century Meeting and Event Technologies the authors present a practical, up-to-date handbook for planners who must manage meetings in a fast-changing digital environment. The bottom line: this book is for meeting professionals, event marketers, and planners who want clear, actionable guidance on using \u003cstrong\u003esocial media\u003c\/strong\u003e, registration platforms, virtual events, and guest-generated content to improve attendee experience and measure results. It reads like a practitioner's manual rather than an academic treatise, with concrete guidance drawn from three generations of experience.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive coverage:\u003c\/strong\u003e The book surveys the most important technology topics affecting meetings today so planners can prioritize tools and tactics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media guidance:\u003c\/strong\u003e Practical advice on how to harness social platforms to promote events and engage attendees before, during, and after meetings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVirtual and hybrid events:\u003c\/strong\u003e Clear coverage of how to hold virtual meetings and events so organizers can adapt to distributed audiences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegistration and measurement:\u003c\/strong\u003e Guidance on choosing meeting registration software and on how to measure and evaluate success to justify investment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuest-generated content:\u003c\/strong\u003e Strategies for managing and using attendee-created content to extend reach and authenticity of event marketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign and crowdsourcing:\u003c\/strong\u003e Tips on selecting room layout design software and using crowdsourcing to collect ideas and feedback.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe book is aimed at meeting planners, event marketers, association managers, and venue professionals who need a practical reference for integrating modern technology into event planning. It is especially useful for professionals looking for step-by-step approaches to registration, promotion, and virtual event logistics.\u003c\/p\u003e\n\u003cp\u003eIt is less suited to readers seeking deep technical how-to manuals or exhaustive vendor comparisons; IT specialists or platform developers looking for source code or product-level benchmarks should look elsewhere.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-ranging topics cover current tools and trends, helping planners make informed decisions about technology investments.\u003c\/li\u003e\n\u003cli\u003eWritten by a multigenerational team, the book blends academic perspective with hands-on practitioner experience for balanced advice.\u003c\/li\u003e\n\u003cli\u003eActionable chapters on promotion, measurement, and virtual events provide immediate takeaways for upcoming meetings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe book focuses on strategic and practical guidance rather than exhaustive vendor lists, so readers wanting detailed product specs will need supplemental sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eThe 21st Century Meeting and Event Technologies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthors\u003c\/td\u003e\n\u003ctd\u003eSeungwon 'Shawn' Lee, Dessislava Boshnakova, Joe Goldblatt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubject\u003c\/td\u003e\n\u003ctd\u003eTechnology for meetings, events, promotion, and measurement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eSocial media, crowdsourcing, registration software, virtual events, room design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003ePractical, practitioner-focused guidance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudience\u003c\/td\u003e\n\u003ctd\u003eMeeting planners, event marketers, association managers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe 21st Century Meeting and Event Technologies is a worthwhile purchase for planners who need an accessible, practice-oriented guide to current event technology. It delivers useful frameworks for promotion, registration, virtual events, and measurement without getting bogged down in vendor minutiae, making it good value for professionals seeking pragmatic next steps.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book cover virtual events?\u003c\/strong\u003e\u003cbr\u003eYes. The authors include practical chapters on how to hold virtual meetings and events and how to adapt promotion and engagement for online audiences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it recommend specific software products?\u003c\/strong\u003e\u003cbr\u003eThe book emphasizes criteria for choosing registration and room layout software and offers guidance rather than exhaustive product lists or technical specs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho contributed to the book?\u003c\/strong\u003e\u003cbr\u003eIt was written by Seungwon 'Shawn' Lee, Dessislava Boshnakova, and Joe Goldblatt, combining academic and practitioner perspectives.\u003c\/p\u003e","brand":"Seungwon \"Shawn\" Lee, Dessislava Boshnakova, Joe Goldblatt","offers":[{"title":"Default Title","offer_id":48619311366363,"sku":"1774633426","price":79.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/715mmCi-2hL._SL1031.jpg?v=1778518603","url":"https:\/\/gearmusthave.com\/products\/the-21st-century-meeting-and-event-technologies-practical-guide","provider":"GearMustHave","version":"1.0","type":"link"}