{"product_id":"the-bbc-and-ultra-modern-music-1922-1936-scholarly-reception-study","title":"The BBC and Ultra-Modern Music, 1922-1936 - Scholarly Reception Study","description":"\u003cp\u003eIn this review of The BBC and Ultra-Modern Music, 1922-1936 the author examines a focused piece of cultural history aimed at readers who want a rigorous, archival account of broadcasting policy. This review finds the book most valuable for scholars, music historians and advanced students: its careful tracing of BBC policy and reception between the corporation's founding in 1922 and spring 1936 makes a clear argument about how public broadcasting sought to shape tastes. The narrative is documentary and analytical rather than anecdotal, so readers seeking a general popular history may find it dense but rewarding.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eFocused historical period:\u003c\/strong\u003e The study concentrates on BBC transmissions of contemporary music from 1922 to spring 1936, offering chronological clarity for researchers.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eReception study approach:\u003c\/strong\u003e The book analyzes how the BBC attempted to manipulate both critical and public responses, providing insight into cultural policy and audience formation.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003ePolicy and planning emphasis:\u003c\/strong\u003e Detailed attention to the policies and plans behind programming helps readers understand institutional decision-making at the BBC.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eScholarly voice:\u003c\/strong\u003e The text is written as an academic study, giving citations and argumentation suited to postgraduate work and specialist reading.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCase study value:\u003c\/strong\u003e By treating contemporary music as a specific case, the book illuminates broader questions about broadcasting, cultural authority and taste formation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe book is ideal for musicologists, historians of broadcasting, cultural historians and advanced students who need a rigorous reception study of the BBC's early years. Researchers investigating how institutions shape public taste will find the detailed policy analysis and archival perspective particularly useful.\u003c\/p\u003e\n\u003cp\u003eReaders looking for a breezy cultural narrative, a wide survey of 20th century music, or a richly illustrated coffee-table book should look elsewhere; this volume is text-driven and assumes some prior familiarity with scholarly discourse on music and media.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eProvides a thorough, chronological account of BBC programming decisions related to contemporary music between 1922 and 1936.\u003c\/li\u003e\n \u003cli\u003eAnalyzes reception and institutional strategy, making it valuable for cultural-policy research.\u003c\/li\u003e\n \u003cli\u003eClear case-study focus helps readers draw broader conclusions about taste formation and broadcasting influence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eThe scholarly, analytical style can feel dense to non-specialist readers seeking a general history.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eThe BBC and Ultra-Modern Music, 1922-1936\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003eMusic in the Twentieth Century, Series Number 10\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eAuthor\u003c\/td\u003e\n\u003ctd\u003eJennifer R. Doctor\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSubject focus\u003c\/td\u003e\n\u003ctd\u003eBBC policy and reception of contemporary music\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eChronological scope\u003c\/td\u003e\n\u003ctd\u003e1922 to spring 1936\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eApproach\u003c\/td\u003e\n\u003ctd\u003eReception study and institutional analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eFor scholars and serious students of music and broadcasting history this book is a valuable, well-documented study that illuminates how the BBC tried to shape public taste through programming and policy. Its concentrated archival approach and sustained analysis make it a worthwhile investment for research libraries and anyone studying cultural authority in early radio, though casual readers may prefer a broader, less technical account.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this book cover the full history of the BBC?\u003c\/strong\u003e\u003cbr\u003eAnswer. No, it focuses specifically on BBC transmissions of contemporary music and related policies between 1922 and spring 1936 rather than the corporation's entire history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for undergraduate students?\u003c\/strong\u003e\u003cbr\u003eAnswer. Advanced undergraduates in musicology or media studies will gain from it, but the book is primarily aimed at graduate-level readers and researchers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book include archival sources and policy documentation?\u003c\/strong\u003e\u003cbr\u003eAnswer. Yes, the study emphasizes policies, plans and reception materials to trace how the BBC sought to influence critical and public responses.\u003c\/p\u003e","brand":"Jennifer R. Doctor","offers":[{"title":"Default Title","offer_id":48766091591899,"sku":"0521035864","price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61-UM-ABSDS._SL1000.jpg?v=1778581107","url":"https:\/\/gearmusthave.com\/products\/the-bbc-and-ultra-modern-music-1922-1936-scholarly-reception-study","provider":"GearMustHave","version":"1.0","type":"link"}