{"product_id":"the-roi-of-pricing-measuring-the-impact-and-making-the-business-case","title":"The ROI of Pricing: Measuring the Impact and Making the Business Case","description":"\u003cp\u003eIn this review of The ROI of Pricing: Measuring the Impact and Making the Business Case, the bottom line is clear: this collection is for pricing professionals and executives who must translate pricing activity into measurable financial impact. Edited by Andreas Hinterhuber and Stephan Liozu, the book focuses squarely on how to construct robust \u003cstrong\u003epricing ROI calculations\u003c\/strong\u003e and document contribution to the bottom line. It is most valuable to practitioners who need practical frameworks and proven methods to make the business case for pricing work rather than a general introduction to pricing theory.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePractical methodology:\u003c\/strong\u003e Presents concrete approaches to calculate the impact of pricing activities so readers can link actions to financial outcomes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert editors:\u003c\/strong\u003e Edited by recognized thought leaders, the book consolidates current theories and established best practices for documenting pricing ROI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance focus:\u003c\/strong\u003e Emphasizes methods that demonstrate how pricing contributes to both short-term and long-term results for the business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvidence-based toolkit:\u003c\/strong\u003e Offers proven methods and practices that practitioners can adapt to create defensible business cases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience relevance:\u003c\/strong\u003e Tailored to managers and executives who must substantiate the added value of pricing in measurable terms.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis book is aimed at pricing specialists, revenue managers, and commercial leaders who need to present quantified evidence of pricing work to finance and the executive team. It suits professionals working to implement or improve \u003cstrong\u003epricing ROI\u003c\/strong\u003e frameworks within their organizations.\u003c\/p\u003e\n\u003cp\u003eIt is less suitable for readers seeking an introductory primer on general marketing or sales tactics, or those wanting a step-by-step tactical price-setting manual; the emphasis is on documenting impact and building the internal business case rather than listing day-to-day price tactics.\u003c\/p\u003e\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides disciplined frameworks for linking pricing activities directly to financial performance.\u003c\/li\u003e\n\u003cli\u003eEdited by established thought leaders, lending credibility to the compiled theories and practices.\u003c\/li\u003e\n\u003cli\u003eFocuses on measurable outcomes, which helps practitioners communicate value to executives and finance functions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot a basic primer; readers new to pricing may find the material assumes familiarity with core pricing concepts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eThe ROI of Pricing: Measuring the Impact and Making the Business Case\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEditors\u003c\/td\u003e\n\u003ctd\u003eAndreas Hinterhuber, Stephan Liozu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary focus\u003c\/td\u003e\n\u003ctd\u003ePricing ROI calculations and documenting impact\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntended audience\u003c\/td\u003e\n\u003ctd\u003ePricing specialists, managers, and executives\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent type\u003c\/td\u003e\n\u003ctd\u003eCollection of contemporary theories, methods and best practices\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore benefit\u003c\/td\u003e\n\u003ctd\u003eProvides proven methods to calculate pricing impact on performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eThe ROI of Pricing is a focused, evidence-oriented resource for anyone charged with proving the financial value of pricing work. For teams building a business case or formalizing \u003cstrong\u003epricing ROI\u003c\/strong\u003e processes, it represents good value through applicable frameworks and expert insight; those seeking an introductory pricing textbook should look elsewhere.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book explain how to calculate pricing ROI?\u003c\/strong\u003e\u003cbr\u003eYes. The collection emphasizes methods and practices for calculating the impact of pricing activities on financial performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho edited the book?\u003c\/strong\u003e\u003cbr\u003eThe volume is edited by Andreas Hinterhuber and Stephan Liozu, both recognized thought leaders in pricing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a tactical guide to setting prices?\u003c\/strong\u003e\u003cbr\u003eNo. The book focuses on documenting and measuring the value of pricing rather than step-by-step price-setting tactics.\u003c\/p\u003e","brand":"Stephan Liozu, Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":48757753970907,"sku":"0415833795","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/51etdYCJDKL._SL1360.jpg?v=1778309169","url":"https:\/\/gearmusthave.com\/products\/the-roi-of-pricing-measuring-the-impact-and-making-the-business-case","provider":"GearMustHave","version":"1.0","type":"link"}