{"product_id":"this-is-a-medium-hold-finishing-gum-residue-free-matte-hold","title":"This Is A Medium Hold Finishing Gum - Residue-Free, Matte Hold","description":"\u003cp\u003eIn this review the focus is on a lightweight finishing gum designed for texture and control. The product is best for people who want a workable, \u003cstrong\u003ematte finish\u003c\/strong\u003e that does not weigh hair down; it delivers a clean, residue-free result that is especially useful for shorter styles and thicker hair. The reviewer found the gum easy to apply, with a consistency that gives definition without greasiness, and a hold that keeps styles in place while remaining flexible enough to restyle during the day.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold:\u003c\/strong\u003e Holds style in place while still allowing movement and reworking throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free finish:\u003c\/strong\u003e Leaves hair looking clean and not oily, which helps maintain a matte appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight texture:\u003c\/strong\u003e Applies smoothly without feeling heavy, so shorter and textured cuts keep their shape without droop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorkable formula:\u003c\/strong\u003e Allows you to redefine pieces after initial styling without reapplying product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefinition for short styles:\u003c\/strong\u003e Helps create separation and structure for cropped or layered looks without stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eThis finishing gum is aimed at people with short to medium-length hair and anyone who wants a \u003cstrong\u003ematte styling product\u003c\/strong\u003e that avoids shine and buildup. It is especially helpful for thicker hair that needs hold without becoming weighed down, and for those who prefer to restyle through the day rather than lock hair into place.\u003c\/p\u003e\u003cp\u003eIf you need an extreme, long-lasting hold for elaborate updos or you prefer a highly glossy finish, this product may not be ideal. Also, those looking for heavy conditioning or smoothing benefits should consider a product focused on moisture or shine instead.\u003c\/p\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides secure but flexible \u003cstrong\u003ehold\u003c\/strong\u003e that is easy to rework.\u003c\/li\u003e\n\u003cli\u003eMakes hair appear less oily with a lasting \u003cstrong\u003ematte finish\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eLightweight feel that adds \u003cstrong\u003edefinition\u003c\/strong\u003e without stiffness, suitable for short styles.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNot formulated for high-gloss shine or extreme, immovable holds.\u003c\/li\u003e\n\u003cli\u003eMay be unnecessary for very long hair that needs heavier products for control.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct name\u003c\/td\u003e\n\u003ctd\u003eThis Is A Medium Hold Finishing Gum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eResidue-free, matte finish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHold level\u003c\/td\u003e\n\u003ctd\u003eMedium, workable hold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e2.69 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003eTexturized and sleek styles, short to medium lengths\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey feel\u003c\/td\u003e\n\u003ctd\u003eLightweight, smooth consistency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2\u003eOur Verdict\u003c\/h2\u003e\u003cp\u003eThis finishing gum is a smart buy for people who want a \u003cstrong\u003eworkable styling\u003c\/strong\u003e product that controls hair without shine or residue. It offers good value for those with thick or shorter hair who need definition and a matte look while retaining flexibility to restyle during the day.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWill this leave hair greasy?\u003c\/strong\u003e\u003cbr\u003eNo; the formula is described as residue-free and helps hair look less oily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the hold stiff?\u003c\/strong\u003e\u003cbr\u003eThe hold is medium and workable, so it keeps shape without making hair stiff.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho benefits most from this gum?\u003c\/strong\u003e\u003cbr\u003ePeople with short to medium or thicker hair seeking matte texture and definition will see the most benefit.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":48612563517659,"sku":"B00GB8OJA2","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/61PWu-wfeLL._SL1500.jpg?v=1778588337","url":"https:\/\/gearmusthave.com\/products\/this-is-a-medium-hold-finishing-gum-residue-free-matte-hold","provider":"GearMustHave","version":"1.0","type":"link"}