{"product_id":"understanding-luxury-fashion-from-emotions-to-brand-building","title":"Understanding Luxury Fashion: From Emotions to Brand Building","description":"\u003cp\u003eIn this review of Understanding Luxury Fashion: From Emotions to Brand Building readers get a thoughtful academic survey aimed at scholars and professionals interested in the theory and practice of luxury fashion. The edited collection uses a philosophical approach to argue that humans need luxury, and the single biggest reason to read it is its sustained linking of \u003cstrong\u003eemotional\u003c\/strong\u003e and \u003cstrong\u003esocial\u003c\/strong\u003e dimensions to real-world brand building, with comparative attention to markets such as China.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003ePhilosophical framing:\u003c\/strong\u003e The book frames luxury as a human need, which helps readers approach fashion beyond trends and marketing.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEmotions and society:\u003c\/strong\u003e Several chapters explore how emotional responses and social context shape luxury consumption and identity.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBrand building cases:\u003c\/strong\u003e Concluding case studies connect theory to practice by showing how brands operationalize emotional and social strategies.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eComparative perspective:\u003c\/strong\u003e The text includes cross-country analysis with particular emphasis on China, useful for international market insight.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEthics and sustainability:\u003c\/strong\u003e The collection discusses industry changes, including ethical supply and sustainability, which are increasingly central to luxury business debates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe book is best suited for scholars of fashion business, graduate students, and branding professionals who want a rigorous, theoretical grounding in luxury studies paired with illustrative brand cases. Its edited-collection format provides multiple perspectives rather than a single-author narrative.\u003c\/p\u003e\n\u003cp\u003eReaders seeking a practical step-by-step marketing manual or a richly illustrated coffee-table book should look elsewhere, as the emphasis here is philosophical discussion, comparative analysis and academic argument rather than glossy visuals or tactical checklists.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eThoughtful interdisciplinary essays that connect \u003cstrong\u003ephilosophy\u003c\/strong\u003e to contemporary luxury practice.\u003c\/li\u003e\n \u003cli\u003eRelevant case studies that illustrate theoretical points and aid application to brand strategy.\u003c\/li\u003e\n \u003cli\u003eValuable comparative material with an emphasis on China for readers interested in global expansion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eThe academic tone and edited-collection structure may feel dense for readers expecting a quick practical guide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003ctd\u003eTitle\u003c\/td\u003e\n\u003ctd\u003eUnderstanding Luxury Fashion: From Emotions to Brand Building\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003ePalgrave Advances in Luxury\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eEditors \/ Authors\u003c\/td\u003e\n\u003ctd\u003eIsabel Cantista, Teresa Sadaba\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFocus areas\u003c\/td\u003e\n\u003ctd\u003eEmotions, society, brand building, comparative analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eRegional emphasis\u003c\/td\u003e\n\u003ctd\u003eComparative analysis with emphasis on China\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eTopics covered\u003c\/td\u003e\n\u003ctd\u003eLuxury market growth, ethical supply, sustainability, branding cases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOur Verdict\u003c\/h2\u003e\n\u003cp\u003eUnderstanding Luxury Fashion is a well-constructed academic collection that will reward readers who want to situate brand strategy within broader social and emotional theory. It offers strong comparative insight and ethical context, making it good value for scholars and branding professionals seeking depth rather than quick tactics.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this book suitable for practitioners?\u003c\/strong\u003e\u003cbr\u003eYes, brand managers and strategists will find useful theoretical frameworks and case illustrations, though it is not a hands-on marketing manual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the book cover sustainability in luxury?\u003c\/strong\u003e\u003cbr\u003eYes, several chapters address ethical supply and sustainability as part of ongoing sector changes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs there a regional focus?\u003c\/strong\u003e\u003cbr\u003eThe collection includes comparative analysis with particular emphasis on China and international expansion.\u003c\/p\u003e","brand":"Isabel Cantista, Teresa Sadaba","offers":[{"title":"Default Title","offer_id":48610063319259,"sku":"3030256561","price":156.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1043\/1707\/files\/71WtTXAcklL._SL1360.jpg?v=1778370835","url":"https:\/\/gearmusthave.com\/products\/understanding-luxury-fashion-from-emotions-to-brand-building","provider":"GearMustHave","version":"1.0","type":"link"}