Augmented Reality and Virtual Reality: New Trends in Immersive

In this review of Augmented Reality and Virtual Reality: New Trends in Immersive Technology, the reviewer finds a focused academic collection valuable for professionals and researchers seeking current studies from the 6th International AR and VR Conference (2020). The single biggest reason to buy is its curated state-of-the-art research that bridges academia and industry, making it useful for applied projects and literature surveys. Presented as conference proceedings, this book compiles papers on AR and VR applications across marketing, education, health care, tourism, events, fashion, entertainment, retail and gaming, offering readers up-to-date perspectives rather than introductory tutorials.

Key Features

• Conference proceedings: Contains peer-reviewed papers from the 6th International AR and VR Conference, providing current research findings and methodologies.
• Cross-industry focus: Presents applied studies across sectors like education, health care and tourism, useful for practitioners seeking real-world examples.
• Academic and industry bridge: Emphasizes translational research that helps researchers and professionals adapt academic insights to commercial or operational contexts.
• Global contributors: Includes work from international AR and VR scholars, offering diverse perspectives and case studies from multiple regions.
• Topical coverage: Addresses core areas such as marketing, retail, entertainment and gaming, making it relevant to those tracking industry trends.
• Research-oriented: Prioritizes latest findings and experimental results over introductory how-to content, supporting literature reviews and advanced study.

Who It's For

This volume is best for academics, graduate students and industry researchers who need a concise compilation of recent studies in immersive technologies and prefer reading peer-reviewed conference papers to stay current. It is particularly helpful for professionals planning research projects or pilots, or for lecturers assembling course readings on AR and VR deployment in sectors like education and health care.

Those seeking a beginner's guide, hands-on tutorials or consumer-focused explanations of hardware and software should look elsewhere, as this book emphasizes scholarly papers and applied research rather than step-by-step implementation instructions.

Pros & Cons

Pros

• Aggregates contemporary research from a reputable international conference, making literature discovery efficient.
• Strong focus on applied uses of augmented reality and virtual reality across multiple industries gives practical relevance.
• Contributors from around the world provide varied case studies and methodologies to compare and contrast.
• Useful for compiling citations and identifying research directions in immersive technology.

Cons

• Not a practical manual; readers seeking step-by-step technical guidance will find it theoretical and research-focused.
• As conference proceedings, topic depth varies by paper, so consistency of presentation and practical detail can be uneven.

Specifications

Title	Augmented Reality and Virtual Reality: New Trends in Immersive Technology
Editors/Authors	M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro
Source	Proceedings of the 6th International AR and VR Conference (2020)
Content focus	Research papers on AR and VR technologies and applications
Application areas	Marketing, education, health care, tourism, events, fashion, entertainment, retail, gaming
Audience	Academics, researchers, industry practitioners

Our Verdict

For readers who need a compact, research-driven snapshot of contemporary immersive technology work, this conference proceedings volume is good value: it compiles diverse, applied studies that bridge theory and practice. Purchase it if you are conducting research or planning industry pilots; skip it if you want hands-on tutorials or beginner introductions to AR and VR.

Frequently Asked Questions

Is this book suitable for beginners?
No. The book is a collection of conference research papers and assumes familiarity with AR and VR concepts rather than teaching fundamentals.

Does it cover practical applications?
Yes. Many papers focus on applied uses across sectors such as education, health care, tourism and marketing, offering practical case studies and insights.

Who contributed to this volume?
The collection includes papers from international AR and VR scholars presented at the 6th International Conference in 2020, edited by M. Claudia tom Dieck, Timothy H. Jung and Sandra M. C. Loureiro.