Pravana Perfect Blonde Purple Toning Shampoo for Color Treated Hair

In this review of the Pravana Perfect Blonde Purple Toning Shampoo, the bottom line is simple: it is for anyone with blonde or lightened, color treated hair who needs a reliable product to neutralize brassy and yellow tones while protecting shine. The reviewer found the shampoo delivers strong purple toning pigment that tackles unwanted warmth quickly, and it is formulated to be gentle on color thanks to its sulfate and paraben free base. Results vary on moisture and lather, but the core anti-brass performance is consistently praised.

Key Features

• Pigmented purple formula: Deep purple pigment neutralizes brassy and yellow tones to refresh cool blonde shades between salon visits.
• Color care formulation: Designed for color treated hair to enhance shine and protect chromasilk-treated strands during cleansing.
• Vegan and cruelty-free: Formulated without animal-derived ingredients and not tested on animals, appealing to ethical shoppers.
• Free of sulfates and parabens: Gentler on treated hair and color longevity compared with conventional shampoos containing harsh detergents.
• Pleasant fragrance: Many users note a nice scent that makes regular use more enjoyable without overpowering the hair.

Who It's For

The shampoo is best suited to people with blonde, highlighted, or lightened hair who want to maintain a cool, ashy tone and reduce brassiness between color appointments. It is a good pick for those who prioritize tone correction and want a product compatible with color treated hair that also boosts shine.

It may be less suitable for users with very dry or fragile hair who are sensitive to drying effects; a small number of customers reported dryness after use and might prefer a dedicated moisturizing purple conditioner or a lower-pigment formula instead.

Pros & Cons

Pros

• Effective at neutralizing brassy and yellow tones thanks to strong purple pigmentation.
• Formulated for color treated hair, helping preserve chromasilk shine and protection.
• Vegan, cruelty-free, and free from sulfates and parabens for gentler cleansing.
• Generally praised for quality and a pleasant scent that users enjoy.

Cons

• Mixed feedback on dryness: some users found it drying and may need to follow with a rich conditioner.
• Lather performance varies by hair type, with some customers reporting little to no lather.

Specifications

Product name	Pravana Perfect Blonde Purple Toning Shampoo
Purpose	Neutralizes brassy and yellow tones for blonde hair
Suitable for	Color treated hair
Key benefits	Chromasilk shine enhancement and tone correction
Formulation claims	Vegan; cruelty-free; paraben and sulfate free
Scent	Pleasant fragrance noted by users

Our Verdict

For anyone aiming to maintain cool blonde tones, this shampoo is a reliable, pigment-forward option that preserves color while enhancing shine. It represents good value for those focused on tone correction, though users with dry hair should pair it with a nourishing conditioner to offset occasional drying effects.

Frequently Asked Questions

Will this remove brassiness?
Yes; the strong purple pigment is effective at neutralizing brassy and yellow tones on blonde and lightened hair.

Is it safe for color treated hair?
Yes; it is formulated for color treated hair and is free from sulfates and parabens to help protect color longevity.

Will it dry out my hair?
Results vary: some users report dryness while others do not; follow with a conditioner if you have dry or fragile hair.