Enterprise 2.0 - Practical Guide to Social Networking for Business

In this review of Enterprise 2.0 the reviewer finds a focused, practical guide for executives and managers wanting to harness internal social tools. Jessica Keyes examines how blogs, discussion boards, mashups and other sharable elements reshape work and collaboration, and the single biggest reason to recommend this book is its pragmatic emphasis on how to implement social networking across functional areas rather than only describing trends. The book reads as a handbook for leaders who need concrete guidance on what to do and how to do it, with clear examples aimed at changing organizational practice.

Key Features

• Comprehensive coverage: Describes the complete spectrum of social media and social activities relevant to modern organizations so readers can see the full landscape.
• Practical guidance: Offers hands-on, actionable advice about how to implement blogs, discussion boards and mashups rather than only high-level theory.
• Functional focus: Demonstrates how social networking can be used in diverse functional areas so teams can apply ideas directly to marketing, HR, and project work.
• Organizational perspective: Examines the role of social activities within existing organizational structures to help leaders plan realistic adoption strategies.
• Emphasis on shareability: Highlights tools and practices that are designed to be combined and recombined, encouraging iterative innovation within the enterprise.

Who It's For

Enterprise 2.0 is aimed at executives, senior managers, and internal change agents who are responsible for digital collaboration, knowledge management or cultural transformation. It is especially useful for readers who want a practical playbook for deploying internal blogs, discussion boards and mashups across departments and who appreciate guidance on aligning social tools with business goals.

Readers seeking deep technical how-to guides on specific software platforms or hands-on coding examples should look elsewhere; the book focuses on strategy, functions and process rather than step-by-step software configuration or vendor comparisons.

Pros & Cons

Pros

• Clear, actionable recommendations that translate social media concepts into organizational practices.
• Broad scope that covers many social networking tools so leaders can evaluate options across functions.
• Practical examples that make it easier to imagine real implementations within an enterprise context.

Cons

• Not a technical manual, so readers needing platform-specific instructions will need supplementary resources.

Specifications

Title	Enterprise 2.0
Author	Jessica Keyes
Focus	Social networking tools for organizations
Coverage	Blogs, discussion boards, mashups and shareable activities
Approach	Practical, hands-on assessment and implementation guidance
Audience	Executives and organizational leaders

Our Verdict

Enterprise 2.0 is a valuable, pragmatic resource for leaders who must design and deploy internal social networking initiatives. Its strength is in translating social media tools into functional uses across departments, making it good value for managers seeking actionable strategy rather than technical setup. Those needing platform-specific tutorials should pair this book with implementation guides.

Frequently Asked Questions

Does this book explain specific tools?
It discusses categories like blogs, discussion boards and mashups and focuses on how to use them in organizations rather than giving step-by-step software instructions.

Who benefits most from reading it?
Executives, senior managers and change agents aiming to introduce or scale social networking within their organizations will gain the most practical insight.

Is it suitable for technical implementers?
It provides strategic and functional guidance but is not a technical manual; technical teams should consult platform documentation for configuration details.