FRAMESI Color Lover Dynamic Blonde Purple Shampoo - Brightens Blonde

In this review of FRAMESI Color Lover Dynamic Blonde Purple Shampoo the bottom line is clear: this sulfate free purple shampoo is aimed at people with color treated blondes and highlights who want to reduce brassiness and boost brightness without a heavy salon regimen. The reviewer found it effective at enhancing cool blonde tones and maintaining color retention, and many customers praise the scent and perceived value. It is a targeted product for color maintenance rather than daily cleansing, and results will vary depending on hair porosity and frequency of use.

Key Features

• Sulfate free formula: Gentle cleansing helps protect color treated hair from excessive fading while avoiding harsh detergents.
• Purple toning: Deposits violet pigments to neutralize brassy orange and yellow tones for brighter, cooler blonde tones.
• Color retention: Formulated to help preserve salon color between appointments and extend the life of highlights.
• Pleasant scent: Many users note a fresh, agreeable smell that improves the shampooing experience without overpowering.
• Good value: Customers report a favorable quality-to-price ratio, making it practical for regular use in a maintenance routine.

Who It's For

This shampoo is best for people with bleached, highlighted, or naturally blonde hair who want to reduce brass and maintain cooler tones at home. It suits users who prefer a sulfate free option and those looking for an accessible, fragrance-forward product that contributes to color retention.

Those with very dry or fragile hair, or anyone needing a high-foaming daily clarifying shampoo, should consider alternatives. Because lather performance and dryness reports are mixed, users with moisture-sensitive hair should follow with a conditioning treatment or use the purple shampoo less frequently.

Pros & Cons

Pros

• Effectively brightens blonde and reduces brassy tones when used as directed.
• Sulfate free formulation helps protect color treated hair from aggressive stripping.
• Many customers praise the shampoo quality, scent, and overall value for money.

Cons

• Some users report it can be drying, so conditioning after use may be necessary.
• Lather is mixed - a few users feel it does not foam as much as conventional shampoos.

Specifications

Our Verdict

FRAMESI Color Lover Dynamic Blonde Purple Shampoo is a practical at-home option for maintaining cooler blonde tones and extending color life without sulfates. It offers solid value and a pleasant scent, though those with dry hair should follow with a conditioner or use less often. Overall it is recommended for blondes who want an easy maintenance product to reduce brassiness between salon visits.

Frequently Asked Questions

How often should I use this purple shampoo?
Use 1-2 times a week to control brass without over-drying; adjust frequency based on your hair's response.

Will this shampoo remove my color?
It is sulfate free and designed to preserve color, not strip it, but avoid daily use to prevent potential dryness.

Does it lather well?
Lather is mixed according to customers; it cleanses but may not foam heavily like sulfate shampoos.