Fujifilm Instax Square SQ40 Instant Camera Black - Retro Instant

In this review of the Fujifilm Instax Square SQ40 Instant Camera Black the bottom line is simple: this is a stylish, easy-to-use instant camera for casual shooters and social moments. It produces true square 2.4' x 2.4' prints on Fujifilm Instax Square film and pairs a retro-inspired textured black body with a Fujinon 65.75mm f/12.6 lens, making it a fun option for parties, travel and memory-keeping. The standout reason to buy is the combination of simplicity and tangible square prints that develop before your eyes, so users who want instant, shareable photos will appreciate it.

Key Features

• Retro-inspired design: The textured black finish and compact shape make the camera feel stylish and comfortable to carry while fitting everyday wardrobe choices.
• Fujinon lens: The 65.75mm f/12.6 Fujinon lens delivers consistent framing for casual portraits and snapshots without fiddly settings.
• Instant square prints: The included 20 sheets of Instax Square film let you shoot and print 2.4' x 2.4' images instantly and watch them develop.
• Selfie-friendly controls: The integrated selfie mirror on the lens and a twist-to-enter Selfie mode simplify close-up self portraits.
• Auto exposure and built-in flash: Auto exposure and the built-in flash help produce usable prints in mixed lighting without manual adjustments.
• Protective square case: The fitted case with removable strap protects the camera and doubles as a convenient carry option for outings.

Who It's For

The Instax Square SQ40 is aimed at casual photographers, party hosts, travelers and anyone who values physical instant prints over digital files. It is ideal for users who want a point-and-shoot experience, selfie convenience and square-format prints for scrapbooks or wall displays.

Photographers who need manual controls, high-resolution image quality for enlargements, or interchangeable lenses should look elsewhere; this camera is optimized for ease and instant, small-format output rather than advanced exposure control or large print production.

Pros & Cons

Pros

• Produces authentic square Instax prints instantly, which is satisfying and social.
• Simple controls with twist-to-power and a selfie mirror make it very approachable for beginners.
• Included protective case and strap add portability and camera protection out of the box.
• Built-in flash and auto exposure reduce guesswork in varied lighting.

Cons

• Fixed f/12.6 lens and small film size limit low-light performance and detail compared with larger-format cameras.
• Film cost and ongoing supply are considerations for frequent users since prints are physical and consumable.

Specifications

Our Verdict

The Instax Square SQ40 is a strong pick for anyone who values instant, shareable square prints and wants a camera that looks as good as it is simple to use. It pairs a reliable Fujinon lens and automatic exposure with selfie-friendly features and a protective case, offering good value for social photographers and gift buyers despite the ongoing cost of film.

Frequently Asked Questions

Does this camera use square Instax film?
Yes, it uses Fujifilm Instax Square film for 2.4' x 2.4' instant prints and a 20-sheet pack is included in the bundle.

Is there a selfie feature?
Yes, the lens has an integrated selfie mirror and the camera has a twist-to-enter Selfie mode to make close-up self portraits easier.

Are there manual exposure controls?
No, the SQ40 relies on auto exposure and a built-in flash for simplicity rather than offering manual exposure adjustments.