Fujifilm Instax Square SQ40 Instant Camera - Stylish Square Prints

In this review the Fujifilm Instax Square SQ40 Instant Camera is assessed as an accessible, design-forward choice for casual shooters and party hosts who want tangible prints fast. The SQ40's biggest draw is its simplicity: a twist power and selfie control, automatic exposure and a compact square format that produces 3.39 x 2.83 in INSTAX SQUARE prints. For anyone who values tactile photos, easy operation, and a camera that looks as good on a shelf as it does in hand, the SQ40 delivers straightforward instant photography without a steep learning curve.

Key Features

• Square format: Produces 3.39 x 2.83 in INSTAX SQUARE instant photos for a balanced composition that works well for portraits and casual travel snaps.
• Sophisticated design: The black textured finish and square silhouette offer a refined, analog-inspired look that complements everyday style.
• Simple controls: Power and selfie mode are handled by a twist action, making the camera intuitive for first-time users and quick to operate at events.
• Automatic exposure: Built-in automatic exposure helps achieve usable results in a range of lighting without manual adjustments.
• Selfie-ready: Includes a one-touch selfie lens and a small mirror so subjects can frame themselves accurately for close-up portraits.
• Ready out of the box: Ships with a hand strap, user manual, two CR2 batteries and a one-year limited warranty so you can start shooting immediately.

Who It's For

The SQ40 is best for casual photographers, party hosts, and anyone who wants instant physical photos without complex menus. Its ease of use and stylish look make it appealing for social events, quick portraits, and gifting to teens or analog enthusiasts who enjoy printed keepsakes.

Those who prioritize edge-to-edge, museum-quality prints or who need advanced control over focus and exposure should consider other film or digital options; the SQ40 favors convenience and charm over professional image fidelity.

Pros & Cons

Pros

• Effortless operation with a simple twist on/off and selfie mode that beginners can master instantly.
• Classic square prints and a refined black textured finish that suit casual shooting and lifestyle use.
• Automatic exposure reduces guesswork so usable images are more likely across typical lighting conditions.
• Includes essentials like batteries, strap and manual so it is ready to use right away.

Cons

• Some users report variable image sharpness, with occasional blurry photos that reflect the camera's basic optics and automatic settings.
• INSTAX SQUARE film is sold separately, adding ongoing cost for prints.

Specifications

Format	INSTAX SQUARE prints, 3.39 x 2.83 in
Finish	Black textured
Power	Uses (2) CR2 batteries (included)
Exposure	Built-in automatic exposure
Selfie features	One-touch selfie lens and selfie mirror
In the box	Hand strap, user manual, batteries, 1-year limited warranty

Our Verdict

The Instax Square SQ40 is a smart pick for anyone who wants easy, stylish instant prints with minimal fuss. It offers good value for social photographers and gift buyers thanks to its attractive design, readiness to shoot, and reliable automatic exposure, while those seeking sharper, professional-grade images should look to more advanced systems.

Frequently Asked Questions

Does the SQ40 come with film?
No, INSTAX SQUARE instant film is sold separately, so plan to purchase film packs before extended shooting sessions.

How is selfie mode activated?
Selfie mode is entered by twisting the front section; the built-in selfie mirror and one-touch lens help frame close portraits.

Are batteries included?
Yes, the camera includes two CR2 batteries in the box so it is ready to use right away.