Full Figure MagicLift Original Support Bra Plus Size - Wirefree

Our review of the Full Figure MagicLift Original Support Bra assesses whether it lives up to its promise: wire-free lift and comfortable all-day wear for curvy women. Built around Glamorise's MAGICLIFT TECHNOLOGY, this bra uses a cushioned band that crisscrosses under and over the bust to provide shaping without an underwire. The bottom line: it is best for women seeking substantial support and coverage from a non-wired bra, delivering consistent lift and a smooth silhouette while trading off a slightly rougher fabric feel for stronger structure.

Key Features

• MAGICLIFT TECHNOLOGY: A cushioned, crisscrossing band lifts and shapes the bust without a wire for a supportive profile that still feels flexible.
• Contoured Cups: Contoured cups provide full coverage and help center the bust for a defined, comfortable fit under everyday clothes.
• Wide Cushioned Straps: Wide, padded straps distribute weight to reduce shoulder pressure and make longer wear more comfortable.
• Custom Fit Closure: A hook-and-eye closure with three columns and three rows adapts to small size fluctuations and extends the life of the bra.
• Heritage Design: Designed in New York since 1921, the construction reflects a long history of making bras for curvy figures with practical support details.

Who It's For

This bra is aimed at women with fuller busts who want reliable, wire-free support for everyday wear and prefer contoured coverage rather than minimal or sheer styles. It is particularly useful for those who prioritize lift and shaping but need to avoid underwires due to comfort or medical reasons.

Those who prefer ultra-soft, silky fabrics or a barely-there feel may want to look elsewhere, as some customers report the material can feel slightly scratchy against sensitive skin despite the bra's strong support and quality construction.

Pros & Cons

Pros

• Provides solid wire-free lift and shaping thanks to cushioned MagicLift construction.
• Contoured cups and wide straps increase comfort and reduce shoulder strain during extended wear.
• Adjustable hook-and-eye closure offers a more customized fit and durability.
• Quality construction and feminine styling make it feel like a thoughtful everyday bra for curvy figures.

Cons

• Some users find the fabric a bit scratchy against the skin, which may bother those with sensitive skin.
• Fit may run small for some bust shapes, so careful sizing or trying a size up may be necessary.

Specifications

Our Verdict

The Full Figure MagicLift Original bra is a strong choice for curvy women who need dependable, wire-free support and contoured coverage. It pairs solid lift technology and wide straps with a classic fit that offers good value, though fabric feel and occasional small fit tendencies mean trying a different size or assessing skin sensitivity first is wise.

Frequently Asked Questions

Is this bra wire-free?
Yes, it uses MagicLift cushioned bands and construction to lift and support without an underwire.

Does it offer adjustable sizing?
Yes, it has a hook-and-eye closure with three columns and three rows for a customizable fit as sizing shifts.

Will it reduce shoulder strain?
The wide cushioned straps are designed to distribute weight and help ease pressure on the shoulders during all-day wear.