Glamorise MagicLift Active Support Bra Wirefree 1005 (Style 601M)

In this review of the Glamorise Women's MagicLift Active Support Bra Wirefree 1005, the bottom line is simple: it is best for curvy women who want wire-free support and breathable, everyday comfort. The bra's standout feature is the MAGICLIFT TECHNOLOGY, a cushioned band that lifts and shapes without a wire, making it a strong choice for long days or low- to medium-impact movement. It pairs a cotton-blend feel with a stay-in-place back so the wearer can move without constant adjustment.

Key Features

• MagicLift Technology: A cushioned underband lifts and shapes the bust without the discomfort of an underwire, providing reliable support throughout the day.
• Cotton-blend fabrics: Breathable materials wick moisture away from the skin for cooler, more comfortable wear during regular activity or warm weather.
• Custom fit closure: A hook-and-eye closure with three columns and four rows adjusts as needed for a more precise band fit across sizes.
• Two-way stretch back: The stretch back panel helps keep straps in place and moves with the body for flexible, stay-put support.
• Heritage design: Designed in New York since 1921, the bra reflects long experience in crafting bras for curvy women, focusing on practical support and fit.

Who It's For

The MagicLift Active Support Bra is aimed at women with fuller figures who prefer wire-free bras that still offer shaping and lift; it performs well for everyday wear, light exercise, and long shifts where comfort and support matter. Shoppers seeking breathable, cotton-blend fabrics and an adjustable band will appreciate the practical design and the padded lift band.

It may not be the best choice for women who need high-impact sports support or who prefer molded underwire cups for a firmer, more defined silhouette; likewise, those who require very precise strap stability may want to test sizing carefully because customer reports on strap behavior and band rolling are mixed.

Pros & Cons

Pros

• Comfortable, wire-free lift from the cushioned MagicLift band that reduces pressure under the bust.
• Soft cotton-blend fabric that breathes and wicks moisture for daylong comfort.
• Adjustable hook-and-eye closure offers a more customizable fit as band size requirements change.
• Sturdy construction and overall quality reflect a heritage brand focused on curvy fits.

Cons

• Some shoppers report mixed experiences with strap stability and occasional band rolling, so fit can vary by body shape.
• Cup sizing may run large for a subset of customers, so trying the bra on or ordering multiple sizes may be necessary.

Specifications

Brand	Glamorise
Model	MagicLift Active Support Bra Wirefree 1005
Construction	Wire-free with cushioned lift band
Fabric	Cotton-blend, moisture-wicking
Closure	Hook-and-eye, 3 columns x 4 rows
Back	Two-way stretch stay-in-place back
Designed	New York (since 1921)

Our Verdict

The Glamorise MagicLift Active Support Bra is a solid, value-minded choice for curvy women who want genuine wire-free lift and breathable comfort for everyday wear. It combines a supportive cushioned band with adjustable hardware and reliable fabrics; those seeking high-impact sports support or very precise cup fit should check sizing carefully, but for most shoppers it delivers durable, comfortable lift at a sensible price.

Frequently Asked Questions

Is this bra suitable for exercise?
The bra works well for low- to medium-impact activities and everyday movement thanks to the stay-in-place back, but it is not designed as a high-impact sports bra.

Does it have underwire?
No, this is a wire-free design that uses the padded MagicLift band to lift and shape without an underwire.

How adjustable is the fit?
Fit is adjustable via a hook-and-eye closure with three columns and four rows, and the two-way stretch back offers additional flexibility in how the bra sits.