Glamorise MagicLift Active Support Bra Wirefree 1005 (Style BVR4)

In this review the Glamorise Women's MagicLift Active Support Bra Wirefree 1005 is judged as a comfortable, everyday active bra for curvy women who want wire-free shaping and reliable support. The single biggest reason to consider it is the brand's MAGICLIFT TECHNOLOGY, a cushioned underband that lifts and shapes without the discomfort of underwires while the cotton-blend fabric manages moisture during a busy day. The overall feel is of a thoughtfully designed staple rather than a fashion piece, offering practical support for daily wear and low-impact activity.

Key Features

• MagicLift Technology: A cushioned band lifts and shapes the bust without a wire, providing supportive contouring that still feels soft against the ribcage.
• Cotton-blend comfort: Breathable, soft fabrics wick away moisture for all-day comfort and reduce cling under tees and sweatshirts.
• Custom fit closure: A hook-and-eye closure with three columns and four rows lets wearers fine-tune the band for changing comfort needs or size variations.
• Two-way stretch back: The stretch back construction keeps straps in place and moves with the body for a flexible, stay-put fit during routine motion.
• Expert design heritage: Designed in New York since 1921, the bra reflects long experience crafting bras for curvy shapes and practical daily use.

Who It's For

This bra is best for curvy women seeking a wire-free option that still offers noticeable lift and shaping for everyday wear or low-impact activities. It suits people who prioritize comfort and breathable cotton-blend fabric and who want an adjustable band to dial in fit across the day.

Shoppers looking for a high-impact sports bra, dramatic plunge styles, or molded cup shaping for formalwear should look elsewhere; this style focuses on comfort and steady support rather than compression or push-up enhancement.

Pros & Cons

Pros

• Comfortable, soft cotton-blend fabric that wicks moisture and works well for day-long wear.
• Effective wire-free lift from the cushioned MagicLift band that shapes without pressure points.
• Adjustable hook-and-eye closure and two-way stretch back for a more customized, stay-in-place fit.
• Well made and good value for money, reflecting decades of design experience.

Cons

• Fit reports are mixed: some wearers find cup sizing generous or experience the band rolling up, so sizing may require trying different band/cup combinations.
• Not designed for high-impact exercise or structured, underwire-level support.

Specifications

Brand	Glamorise
Model	MagicLift Active Support Bra Wirefree 1005
Support style	Wire-free with cushioned lifting band
Fabric	Cotton-blend moisture-wicking material
Closure	Hook-and-eye, 3 columns x 4 rows
Back	Two-way stretch stay-in-place back
Design origin	Designed in New York since 1921

Our Verdict

The Glamorise MagicLift Active Support Bra Wirefree 1005 is a sensible choice for curvy women wanting dependable, wire-free lift and breathable comfort at a fair price. It delivers practical shaping through its cushioned band and a customizable fit, making it a good value for everyday wear, though those needing high-impact support should consider a dedicated sports model.

Frequently Asked Questions

Is this bra suitable for exercise?
The bra is best for low-impact activity and everyday movement; it is not intended as a high-impact sports bra.

Does the band stay in place?
The two-way stretch back helps keep straps and the band in place for many users, but some customers report occasional band rolling depending on size and fit.

How adjustable is the fit?
The hook-and-eye closure with three columns and four rows provides flexibility to tighten or loosen the band as needed for comfort and wear over time.