Glamorise MagicLift Active Support Bra Wirefree - Lift & Comfort

In this review of the Glamorise MagicLift Active Support Bra Wirefree 1005, the bottom line is simple: it is built for fuller-busted women who need firm, wirefree lift and daylong comfort. The bra combines the brand's MAGICLIFT TECHNOLOGY with a cotton-blend fabric and a stay-in-place back, so reviewers who prioritize support without an underwire and breathable material will appreciate it. The single biggest reason to buy is the cushioned band that lifts and shapes without poking or wiring, delivering support for heavy breasts while reducing shoulder strain.

Key Features

• MagicLift technology: A cushioned band lifts and shapes the bust without a wire for reliable support and less pressure on the shoulders.
• Cotton-blend comfort: Soft cotton-blend fabrics wick away moisture for breathable, all-day wear during everyday activity.
• Customizable fit: A hook-and-eye closure with 3 columns and 4 rows provides fine tuning as sizes increase or for fluctuating fit.
• Stay-in-place back: Two-way stretch back keeps straps in place and allows a flexible fit that moves with the body.
• Heritage design: Designed in New York since 1921, the bra reflects over a century of focus on curvy women and construction for larger busts.

Who It's For

The MagicLift Active Support Bra is best for women with fuller busts who want a wirefree option that still gives firm lift and shaping. It suits daily wear and light activity where support and comfort matter more than compression, and for those who prefer breathable cotton-blend fabric.

Shoppers who need very high-impact sports support or a moulded performance sports bra with underwire or heavy compression should look elsewhere. Also, those who rely on exacting sizing might want to compare fit carefully, as some customers find the largest sizes run a bit small.

Pros & Cons

Pros

• Comfortable cushioned band provides lift without an underwire, easing shoulder pressure.
• Cotton-blend fabric wicks moisture for a breathable feel during all-day wear.
• Hook-and-eye adjustability and two-way stretch back deliver a more personalized fit and keep straps steadier.
• Good perceived value and build quality noted by multiple reviewers.

Cons

• Fit can be mixed for some customers, with a few reporting that the largest size runs small.
• Some users report occasional rolling of the back band under movement.

Specifications

Our Verdict

The Glamorise MagicLift Active Support Bra is a strong choice for curvy women who want wirefree lift and everyday comfort. It pairs effective support and breathable cotton-blend material with thoughtful adjustability, making it good value for those who prioritize comfort over athletic compression. Check sizing guidance before ordering if you are near the top of the range.

Frequently Asked Questions

Does this bra have underwire?
No, it is wirefree and uses a cushioned MagicLift band to lift and shape.

Is the fabric breathable for long days?
Yes, the cotton-blend fabric wicks moisture to help keep the wearer comfortable throughout the day.

Will the band stay in place during movement?
The two-way stretch back is designed to keep straps and the band in place, though some users report occasional rolling under active movement.