Glamorise Women's MagicLift Active Support Wirefree Bra - All-Day
Glamorise Women's MagicLift Active Support Wirefree Bra - All-Day
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In this review of the Glamorise Women's MagicLift Active Support Bra Wirefree 1005, the bottom line is simple: this bra is built for curvy women who need dependable wirefree lift and everyday comfort. Designed with the brand's MAGICLIFT TECHNOLOGY, the cushioned band lifts and shapes without an underwire while cotton-blend fabrics help wick moisture during long days. The reviewer found it especially valuable for those with heavier busts seeking support without the pressure of a wire, and notes that strap and back design aim to minimize shifting during activity.
Key Features
- MAGICLIFT TECHNOLOGY: A cushioned band provides lift and shaping comparable to wired bras while remaining wirefree for comfort.
- Cotton-blend fabric: Breathable material wicks moisture to keep skin drier and more comfortable through daily wear.
- Custom fit closure: A hook-and-eye with three columns and four rows allows incremental adjustments as band size changes.
- Two-way stretch back: The flexible back fabric helps keep straps in place and accommodates movement without binding.
- Built for curvy figures: Decades of design experience mean the cut and support targets fuller busts and heavier breasts effectively.
Who It's For
The MagicLift 1005 is best for women with fuller busts who want solid support without the discomfort of an underwire; it suits everyday wear, low- to medium-impact activity, and anyone who prioritizes comfort and moisture-wicking in a daily bra. If shoulders often hurt from strap pressure, the cushioned lift and band can relieve that weight.
Those seeking high-impact sports support or a racerback performance bra should look elsewhere, as this model is designed around comfort and lift for everyday use rather than intense athletic compression or specialized sports features.
Pros & Cons
Pros
- Comfortable wirefree lift that reduces shoulder pressure while supporting heavy breasts.
- Cotton-blend fabric that wicks moisture improves all-day wearability and feels soft against skin.
- Adjustable 3-column, 4-row hook closure enables a more tailored fit as sizes shift slightly during wear.
- Sturdy feel and perceived value for money among many customers.
Cons
- Fit can be inconsistent across sizes; some customers report the largest sizes run small, so careful sizing is important.
- Occasional reports of the back rolling up mean the two-way stretch back may not stay perfectly in place for all body shapes.
Specifications
| Model | MagicLift Active Support Bra Wirefree 1005 |
| Support type | Wirefree with cushioned lift band |
| Fabric | Cotton-blend, moisture-wicking |
| Closure | Hook-and-eye, 3 columns x 4 rows |
| Back | Two-way stretch stay-in-place back |
| Designed | New York (brand heritage since 1921) |
Our Verdict
The Glamorise MagicLift Active Support Bra Wirefree 1005 is a reliable everyday choice for curvy women who want significant lift without an underwire. It combines breathable cotton-blend comfort, an adjustable closure, and a shaping band that reduces shoulder strain, making it good value for those prioritizing comfort and support over high-impact sport performance.
Frequently Asked Questions
Is this bra good for heavy breasts?
Yes; customers consistently praise its support for heavier busts thanks to the MagicLift cushioned band and structured design.
Does it run true to size?
Fit is mixed; many find it true to size but some report the largest sizes run small, so check sizing guidance and consider trying a size up if between measurements.
Will the back stay in place during movement?
The two-way stretch back is designed to keep straps in place, though a few users report occasional rolling, so fit and body shape affect how well it stays put.
Editor's Take
The MagicLift Active Support Bra Wirefree 1005 is a strong everyday bra for curvy women who want wirefree lift, breathable cotton-blend comfort, and an adjustable fit; sizing can be inconsistent for largest sizes.

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