Google Ads Workbook Teacher's Edition (2020) - Practical Step-by-Step

In this review of the Google Ads (AdWords) Workbook Teacher's Edition, the bottom line is simple: this is a practical, classroom-tested guide for advertisers who want clear, step-by-step instruction on the modern Google Ads interface. Jason McDonald updates the material for 2020 and focuses on actionable workflows, companion videos, and worksheets that make learning the Search Network, Display Network, Shopping Ads and YouTube advertising approachable without jargon. Those looking for hands-on exercises and proven classroom materials will find the workbook especially useful.

Key Features

• 2020 Updated Edition: The book is revised for the current Google Ads interface so readers follow instructions that match the platform they will actually use.
• Step-by-step worksheets: Downloadable worksheets guide readers through campaign setup and optimization tasks in a sequential, teachable way.
• Companion videos: Linked tutorial videos visually demonstrate tasks described in the text, making it easier to reproduce steps in the Google Ads platform.
• Coverage across networks: The workbook explains Search, Display, Remarketing, Shopping Ads and YouTube so advertisers can plan multi-network campaigns.
• Classroom focus: The Teacher's Edition is arranged for instructors and students, with a teaching mindset that emphasizes clarity and repeatable techniques.

Who It's For

This workbook is best for small business owners, marketing students, and agency beginners who prefer a structured, hands-on approach and want to learn with guided worksheets and videos. It suits readers who appreciate clear language and practical examples rather than dense theory.

Experienced PPC specialists who already know advanced bidding strategies and platform nuances may find some sections elementary; likewise, those seeking a quick reference cheat sheet instead of a full teaching package might prefer a more concise manual.

Pros & Cons

Pros

• Clear, plain-English explanations make complex topics accessible to beginners.
• Companion videos and worksheets provide practical, repeatable exercises for real campaigns.
• Broad coverage includes Search, Display, Remarketing, Shopping and YouTube advertising.
• Updated to the 2020 Google Ads interface so procedures match the live platform.

Cons

• The Teacher's Edition orientation means some readers may encounter more classroom-style content than a brief field manual.
• As an edition tied to the 2020 interface, future interface changes will eventually require updates.

Specifications

Title	Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & The Display Network (Teacher's Edition) (2020 Edition)
Author / Brand	Jason McDonald
Edition	September 2020 Updated Edition
Focus	Search Network, Display, Remarketing, Shopping Ads, YouTube
Includes	Companion videos, downloadable worksheets, Marketing Almanac tools
Audience	Teachers, students, small business advertisers

Our Verdict

The Google Ads Workbook Teacher's Edition is a strong value for beginners and instructors who want methodical, hands-on training tied to the 2020 Google Ads interface. With clear language, worksheets and video walkthroughs, it teaches practical skills that reduce wasted ad spend. Those seeking a compact quick reference or who need content updated for future interface revisions should consider that limitation, but for classroom learning and applied practice this workbook earns a solid recommendation.

Frequently Asked Questions

Does this edition match the current Google Ads layout?
Yes, the September 2020 update aligns the instructions with the Google Ads interface as of that edition.

Are there hands-on materials included?
Yes, the book includes downloadable worksheets and links to companion videos to follow along step-by-step.

Is this suitable for advanced PPC managers?
It is designed primarily for beginners and classroom use; advanced managers may find some sections elementary.