New Wash Rich Cleansing Cream for Dry & Thick Hair

In this review the Hairstory New Wash Rich is presented as a treatment-oriented alternative to ordinary shampoo, aimed at people with dry, thick or color-treated hair who want to reduce damage while improving manageability. The bottom line: it is best for anyone who needs extra moisture and gentler cleansing than detergent shampoos provide, because New Wash Rich doubles down on conditioning while removing buildup, restoring softness and helping color last longer without stripping natural oils.

Key Features

• Cleansing cream: Replaces traditional shampoo with a cream formula that gently removes buildup without harsh detergents.
• Extra moisture: The formula doubles up on moisture to nourish dry, thick strands and improve detangling.
• Color preservation: Gentler surfactants and no sulfates help preserve hair color and reduce fading from frequent washing.
• Scalp care: Designed to rebalance natural oil production and can be used with the included massaging scalp brush for improved circulation and cleaner roots.
• Clean formulation: Made with essential oils and naturally derived saturated cleansers while avoiding detergents, sulfates, parabens and synthetic fragrances.
• Simplified routine: Acts as both cleanser and conditioning step to shorten wash day for those wanting fewer products.

Who It's For

New Wash Rich suits people with dry or thick hair textures who find traditional shampoos too stripping or who are trying to protect color-treated strands; it benefits anyone who wants softer, more manageable hair and fewer products in their routine. The moisturizing profile also helps those who struggle with tangles after washing and prefer a creamier, conditioning-first approach.

People with very fine or oily hair, or those who require a clarifying shampoo to remove heavy product residue frequently, may prefer a lighter cleanser or occasional clarifying treatment instead, since Rich is formulated to add moisture rather than deeply strip oils.

Pros & Cons

Pros

• Intense moisturizing action that restores softness and improves detangling for thick, dry hair.
• Gentle, detergent-free formula that helps preserve hair color and reduces damage from frequent washing.
• Simplifies routine by combining cleansing and conditioning into one step, saving time on wash day.
• Works well with a scalp brush for effective scalp massage and more thorough application.

Cons

• The richer, cream texture may feel heavy on very fine or oily hair types and could require less frequent use.
• As a specialty cleansing cream, it is not a replacement when a deep clarifying wash is needed for heavy buildup.

Specifications

Our Verdict

New Wash Rich is a smart buy for anyone with dry, thick or color-treated hair who wants a gentler, more moisturizing wash ritual that reduces damage and improves softness. It represents good value for those willing to trade a traditional lather for a conditioning cleansing cream, though people with fine or very oily scalps should consider lighter options or occasional clarifying washes.

Frequently Asked Questions

Is New Wash Rich a shampoo?
It is marketed as a cleansing cream and an alternative to shampoo, formulated to cleanse without harsh detergents while adding extra moisture.

Can it protect color-treated hair?
Yes; the formula avoids sulfates and detergents, which helps preserve color and reduce fading compared with many traditional shampoos.

How should I use it?
Wet hair, dispense generously from scalp to ends, add a bit of water, work in with the massaging scalp brush, leave 2-3 minutes, then rinse thoroughly.