Keratin Hair Treatment - Brazilian Blowout Style, Formaldehyde Free
Keratin Hair Treatment - Brazilian Blowout Style, Formaldehyde Free
Price subject to change. Tap below for current.
Couldn't load pickup availability
In this review of the Keratin Hair Treatment by Fashion Gold, the bottom line is simple: this product is aimed at people who want a professional-style Brazilian blowout effect at home without formaldehyde. The single biggest reason to buy is its focus on preserving hair integrity while delivering long-lasting frizz control and shine thanks to the brand's KERAFIVE-22 technology and nourishing oils. The review covers application ease, expected results across hair types, and why some users report stiffness despite overall improved smoothness and gloss.
Key Features
- Formaldehyde-free formula: Provides a professional straightening experience without harsh formaldehyde fumes, making at-home application safer for everyday use.
- KERAFIVE-22 technology: Preserves the hair's 22 natural amino acids for deep hydration and frizz control that can last for months with proper care.
- Nourishing oil blend: Contains Inca oil and coconut oil to help repair brittle hair, restore elasticity, and add shine without weighing strands down.
- Quinoa protein boost: Adds strengthening proteins that support smoother texture and reduced breakage after repeated use.
- Works on treated hair: Safe for curly, bleached, relaxed, or natural hair, making it versatile for many users who want a botox-like finish.
Who It's For
This product suits people who are comfortable performing an at-home keratin treatment and want a Brazilian-style alisado that tames frizz and enhances shine. Stylists or experienced home users who value a formaldehyde-free option and ingredients like Inca oil, coconut oil, and quinoa protein will find the formula appealing.
Those who prefer instant, lightweight smoothing without any temporary stiffness or who need a minimal-maintenance spray finish might look elsewhere; some users report mixed results on softness versus firmness, and a few experienced a stiffer feel after treatment that may require additional conditioning to fully soften.
Pros & Cons
Pros
- Delivers noticeable frizz reduction and long-lasting straightness for many users.
- Gentler, formaldehyde-free formula suitable for previously chemically treated hair.
- Contains nourishing oils and quinoa protein to improve shine and repair brittle strands.
- Designed to preserve natural amino acids, supporting hair health over time.
Cons
- Some users report temporary hair stiffness after treatment, which may need added conditioning.
- Results can vary by hair type; the smoothest outcomes require correct application and heat sealing.
Specifications
| Product name | FASHION GOLD Keratin Hair Treatment |
| Net weight | 300 grs |
| Uses per bottle | 6 uses per bottle |
| Key technology | KERAFIVE-22 technology |
| Main actives | Inca oil, coconut oil, quinoa protein |
| Formaldehyde | Free (no formaldehyde) |
| Intended effect | Brazilian blowout / permanent keratin alisado |
Our Verdict
Fashion Gold's keratin treatment is a practical at-home option for anyone seeking a Brazilian-style straightening result without formaldehyde. It combines frizz control and nourishing oils to restore shine and strengthen hair, and it represents good value for users prepared to follow application steps and touch up conditioning to avoid any temporary stiffness.
Frequently Asked Questions
Is this safe for color-treated hair?
Yes. The formula is presented as safe for bleached and chemically treated hair, and it is designed to be compatible with previous treatments.
How long do results typically last?
Results are intended to last for an extended period with proper care; the KERAFIVE-22 technology aims to control frizz and smoothness for months, depending on aftercare.
Will it make my hair feel heavy?
The product uses lightweight oils and quinoa protein to add shine without heaviness, though some users may notice temporary stiffness that is resolved with conditioning.
Editor's Take
Fashion Gold's keratin treatment delivers a formaldehyde-free Brazilian-style smoothness with nourishing oils and long-lasting frizz control; good value for users who follow application and conditioning steps.

Recently viewed
Recently viewed products will appear here as customers browse the store.