LOreal Paris Feria Multi-Faceted Shimmering Colour 40 Deeply Brown

In this review of LOreal Paris Feria Multi-Faceted Shimmering Colour 40 Deeply Brown, the bottom line is clear: this permanent dye is for shoppers who want bold, head-turning brown with visible shimmer and intensified highlights. The formula promises a prismatic finish with 3X highlights and a revolutionary power shimmer conditioner to keep hair hydrated after coloring. While coverage and longevity receive mixed feedback among users, those seeking vibrant, fashion-inspired color and a noticeably shiny finish will find this product delivers the strongest benefits.

Key Features

• Multi-faceted shimmering colour: Produces a prismatic, fashion-inspired finish that emphasizes dimension and shine for noticeably reflective hair.
• 3X highlights technology: Delivers intensified highlights that create depth and movement, making a single shade look multi-dimensional.
• Permanent colour formula: Provides long-lasting coverage intended to change and enhance natural hair colour until regrowth.
• Power shimmer conditioner: Hydrates and conditions hair after application to reduce the dry, ravaged feeling some permanent dyes leave behind.
• Master colourist blend: The shade is presented as custom-blended within Feria's prismatic spectrum for bold, fashion-forward results.

Who It's For

Feria Multi-Faceted Shimmering Colour 40 Deeply Brown is best suited to people who want a dramatic, shiny brown with built-in highlight effect and are comfortable with a permanent dye process. It appeals to those inspired by cutting-edge fashion looks and anyone who wants their brown colour to read as vibrant and multidimensional rather than flat.

Those who need guaranteed lift from very dark natural pigment or who prioritize salon-level grey coverage may want to consider professional services or formulas specifically noted for high lift. Also, if colour longevity is a primary concern, be aware that user experiences vary and some report faster fading.

Pros & Cons

Pros

• Produces a high-shine, multi-dimensional finish that looks fashion-forward and reflective.
• Power shimmer conditioner helps keep hair hydrated and feeling smoother after colouring.
• Easy to apply, with many customers noting the application process is straightforward for at-home use.

Cons

• Colour coverage and longevity are mixed among users; it may not lift darker natural pigments or hold as long for everyone.

Specifications

Brand	L'Oreal Paris
Product name	Feria Multi-Faceted Shimmering Colour 40 Deeply Brown
Shade	Deeply Brown
Type	Permanent hair colour
Highlights	3X highlights for intensified results
Included care	Power shimmer conditioner to hydrate and condition

Our Verdict

Feria 40 Deeply Brown is a strong choice for anyone seeking a fashion-inspired, multi-dimensional brown with notable shine. It offers an easy at-home application and a conditioning post-colour treatment that helps hair feel less damaged, making it good value for shoppers prioritizing appearance and manageability over guaranteed salon-grade lift or universal longevity.

Frequently Asked Questions

Does this shade deliver visible highlights?
Yes, the formula is designed with 3X highlights to create intensified, prismatic dimension rather than a flat single-tone result.

Will it hydrate hair after colouring?
It includes a power shimmer conditioner intended to hydrate and condition week after week to reduce the dry feel associated with some permanent dyes.

How long does the colour last?
User experiences vary; some report roughly three weeks of strong colour while others notice faster fading, so longevity can depend on hair type and aftercare.