MagicLift Active Support Bra Wirefree 1005 - Lifted Comfort for All We

In this review of the MagicLift Active Support Bra Wirefree 1005 the bottom line is simple: this is a solid, comfortable wirefree option for women who need dependable lift and all-day wearability. Designed with the brand's long experience dressing curvy figures, the bra's single biggest selling point is its MAGICLIFT TECHNOLOGY, a cushioned band that lifts and shapes without an underwire, delivering support without the digging and pressure many fuller-busted women fear. For everyday activity and low-impact movement it balances structure and softness better than many basic cotton-blend bras.

Key Features

• MagicLift Technology: A cushioned lifting band provides shaping and support without an underwire, reducing pressure on the ribcage while maintaining lift.
• Cotton-blend fabric: Breathable material wicks moisture for more comfortable wear throughout the day and during light activity.
• Custom fit closure: A hook-and-eye closure with 3 columns and 4 rows adapts as needed for a more personalized fit across sizes.
• Two-way stretch back: The stretch back helps keep straps in place and allows for flexible movement when walking or bending.
• Heritage design: Designed in New York since 1921, the construction reflects decades of focus on curvy silhouettes and supportive shapes.

Who It's For

The MagicLift 1005 is best for women with fuller busts who want reliable, wirefree support for daily wear, light activity, or long shifts where shoulder comfort matters. Reviewers consistently note comfort and reduced shoulder pain compared with wired alternatives, so it suits those who prioritize padding and pressure relief.

It is less suited for women seeking high-impact sports support or a firm compression fit; runners or aerobic athletes who need molded cups and heavy-duty stabilization should look at dedicated sports bras instead. Also, shoppers who require a very specific snug fit at the largest end of sizing may want to try on before buying, as fittedness receives mixed feedback.

Pros & Cons

Pros

• Consistent praise for overall comfort and cushioning that relieves shoulder strain.
• Reliable support for heavy breasts from the MagicLift band without wires.
• Good quality construction and perceived value for money among customer comments.
• Breathable cotton-blend fabric that helps wick moisture for daily wear.

Cons

• Some customers report mixed experiences with size at the largest sizes, with a few saying the biggest size runs small.
• A minority note the back can roll up on certain body shapes, so strap stability may vary by wearer.

Specifications

Our Verdict

The MagicLift 1005 is a practical choice for women seeking everyday lift and cushioning without an underwire; it pairs effective shaping with breathable comfort and a customizable back closure. Given the strong reports of comfort, support, and build quality, it represents good value for those needing reliable wirefree support, though shoppers with very specific sizing needs should try it on to ensure the best fit.

Frequently Asked Questions

Does this bra have underwire?
No, the MagicLift 1005 uses a cushioned lifting band for shape and support instead of an underwire.

Is it good for active use?
It is designed for active-ready, everyday movement and light activity; it is not intended as a high-impact sports bra for running or intense workouts.

How adjustable is the fit?
The hook-and-eye closure with 3 columns and 4 rows plus the two-way stretch back allow for a more customized fit, though some wearers report mixed sizing at the largest sizes.