Nexxus Blonde Assure Purple Shampoo & Conditioner 2 Pack - Tone

In this review of the Nexxus Blonde Assure Purple Shampoo & Conditioner 2 Pack, the bottom line is clear: it is designed for anyone with blonde, bleached, platinum, or silver hair who wants to neutralize brassy tones while replenishing strength. The reviewer found it most valuable for color maintenance between salon visits because the violet pigments actively tone yellowing, while the PROTEINFUSION blend with keratin protein helps reinforce fragile, processed strands. Scent, softness, and visible color retention stood out, though hydration experiences vary by hair porosity.

Key Features

• Color toning: Violet pigments target and neutralize warm, brassy tones to keep blonde and silver shades cooler and more vibrant after repeat washes.
• Strengthening formula: The PROTEINFUSION blend with keratin protein helps reinforce chemically treated hair to reduce breakage and improve manageability.
• Maintenance between salon visits: Using the shampoo and conditioner as a pair helps extend salon color and keeps blonde tones looking fresh in-between color appointments.
• Replenish and repair: The conditioning step smooths the cuticle and leaves dyed hair feeling softer and looking shinier after use.
• Formulated for blondes: Specifically developed for blonde, bleached, platinum, and silver hair to address the unique needs of lightened hair.

Who It's For

The product is best for people with color-treated blonde, bleached, platinum, or naturally gray/silver hair who want a regular at-home color-toning treatment to reduce brassiness and maintain vibrancy. It suits those who prioritize color retention and smoother-looking hair and who are comfortable using a pigment shampoo at routine intervals.

Those with very dry or porous hair should be cautious, as some users report mixed hydration results; if severe dryness is the primary concern, consider pairing with a heavier moisturizing mask or looking for a dedicated hydrating purple system instead.

Pros & Cons

Pros

• Effectively tones brassy yellow to maintain cooler blonde and silver shades between salon visits.
• Leaves hair feeling soft and looking shiny for many users thanks to the conditioning formula.
• Made with keratin protein and a PROTEINFUSION blend to help strengthen chemically treated hair.
• Pleasant scent that most reviewers appreciated and that makes regular use more enjoyable.

Cons

• Some users find the system can be drying depending on hair porosity and frequency of use.
• May not enhance subtle highlights for every hair type; results can vary by color and starting tone.

Specifications

Product type	Purple shampoo and conditioner 2 pack
Target hair	Blonde, bleached, platinum, silver
Key ingredients	Keratin protein, violet pigments, PROTEINFUSION blend
Purpose	Neutralize brassiness, enrich color, replenish and repair
Size per bottle	8.5 fl oz
Use case	Color maintenance between salon visits

Our Verdict

Nexxus Blonde Assure Purple Shampoo & Conditioner is a practical at-home color maintenance system for blondes and silver hair: it tones brassiness, adds shine, and helps strengthen processed strands with keratin. For those seeking to keep salon color looking fresh without daily toning, it represents good value when paired with occasional deep conditioning for drier hair types.

Frequently Asked Questions

How often should I use this purple shampoo?
Use it as needed to control brassiness, typically once a week for regular maintenance, adjusting frequency based on your hair's porosity and desired tone.

Will it damage my colored hair?
When used as directed the formula is intended to replenish and repair with keratin protein, but overuse can dry hair; follow with conditioner and occasional hydrating treatments.

Is it suitable for natural gray hair?
Yes, the violet pigments help neutralize yellowing in gray and silver hair and many users report positive toning results.