RTIC Ultra-Tough Soft Cooler 50 Can - Floating, Leak-Proof Cooler

In this review of the RTIC Ultra-Tough Soft Cooler 50 Can, the bottom line is simple: this insulated soft cooler is for people who need a lightweight, durable day cooler that seals out leaks and keeps drinks cold for outings. The reviewer found it especially useful for beach days, poolside use and short camping trips because it is a floating, zippered soft pack that balances portability with solid insulation. For anyone who wants a family-sized soft cooler that is easy to carry and resists spills, this is a strong practical pick.

Key Features

• Up to 24 hours of cooling: The insulated construction locks in cold for a full day and can reach up to two days when following RTICs cooling tips, which is ideal for day trips and short overnight use.
• Floating design: The soft cooler floats, so snacks and drinks can stay with you on the water at the pool or lake without worry.
• Lightweight and durable shell: A heavy-duty nylon exterior keeps the bag abrasion resistant while remaining light enough to carry on hikes or to the beach.
• Leak-proof zipper: A robust zipper design prevents spills and makes the interior truly leak-proof for wet ice and melted water.
• Thick closed-cell foam: Up to 1.5 in of closed cell foam provides real insulation performance for maintaining cold temperatures.

Who It's For

The RTIC 50 Can soft cooler is best for families or small groups who need a portable drink and food cooler that carries like a bag but gives much of the utility of a small chest. It suits beachgoers, boaters who appreciate the floating capability, and people who want a soft lunch or picnic cooler with a secure zipper and good insulation.

Those who need multi-day ice retention for camping trips, or who must store large quantities of frozen items for extended periods, should consider a rigid cooler with ice capacity larger than a 50-can soft pack, since some customers report mixed results on long-term ice retention under heavy use.

Pros & Cons

Pros

• Holds cold reliably for typical day use thanks to thick closed-cell foam insulation.
• Floats on water, making it practical for pool and lake outings where the bag may get wet.
• Lightweight yet durable heavy-duty nylon shell stands up to beach and outdoor use.
• Leak-proof zipper prevents nasty spills and keeps interior contents contained.

Cons

• Ice retention receives mixed reports; it may not keep large amounts of ice frozen for multiple days in hot conditions.
• Some customers have noted zipper quality concerns after heavy, repeated use.

Specifications

Brand	RTIC
Capacity	50 can
Dimensions	18.6 in x 11.7 in x 17.3 in
Insulation	Up to 1.5 in closed cell foam
Shell material	Heavy-duty nylon
Leak protection	Durable leak-proof zipper
Special feature	Floats on water

Our Verdict

The RTIC Ultra-Tough Soft Cooler 50 Can is a practical, value-oriented soft pack for day trips, beach outings and pool use where portability, a floating design and leak-proof performance matter most. It is a good choice for families and outdoor enthusiasts who want reliable daytime cooling and easy carrying, though those needing multi-day frozen ice retention should choose a larger rigid cooler.

Frequently Asked Questions

How long will this cooler keep items cold?
The cooler is designed to keep items cold for up to 24 hours in typical use and can approach two days when RTIC cooling tips are followed and conditions are favorable.

Is the cooler truly leak-proof?
Yes, the model uses a durable zipper designed to prevent spills and make the interior leak-proof for melted ice and wet contents.

Can it float with contents inside?
Yes, the soft cooler is built to float and is suitable for use at the pool or lake with drinks and snacks inside.