RTIC Ultra-Tough Soft Cooler 50 Can - Insulated Floating Cooler

In this review of the RTIC Ultra-Tough Soft Cooler 50 Can the bottom line is straightforward: this is a roomy, portable soft cooler built for days at the beach, on a boat, or family picnics where capacity and ease of carrying matter most. The reviewer finds the single biggest reason to buy is its balance of insulation and portability - it holds a full set of drinks for a group while remaining light enough to tote. Practical details like a heavy-duty nylon shell, a leak-proof zipper, and a floating design make it useful for water-based outings.

Key Features

• Up to 24 hours of cooling: The insulated interior locks in cold for a full day and can approach two days when RTIC cooling tips are followed, keeping food and drinks chilled on short trips.
• Floating design: Because the soft cooler floats, it can be used at the pool or on calm water without worry about it sinking, which adds versatility for lake and beach days.
• Lightweight and durable shell: The heavy-duty nylon exterior makes the bag easy to carry across sand or campsite terrain while resisting everyday wear.
• Leak-proof zipper: A sturdy zipper is designed to prevent spills and leaks, so melted ice stays inside the cooler rather than soaking your gear.
• Thick closed-cell foam: With up to 1.5 in of closed cell foam insulation, the cooler maintains internal temperature better than thin soft bags.
• Multiple size options: This 50 can size is the largest in the soft pack line, suited to family outings or longer days when more drinks and food are needed.

Who It's For

This 50 can soft cooler is aimed at families, groups, and anyone who wants a capacious but portable option for day trips, camping lunches, or beach sessions. It is especially useful when you need a soft-sided bag that can float and be carried easily from car to water.

Those who need multi-day refrigeration for perishable food or professional-grade hard cooler performance should look elsewhere; users who require extremely long ice retention or a rigid cooler for heavy loads will find a hard cooler more suitable.

Pros & Cons

Pros

• Spacious 50 can capacity makes it practical for groups and day-long outings.
• Good insulation for up to 24 hours in normal use, helping reduce melt and maintain chill.
• Floating ability and lightweight nylon shell add convenience for water activities and travel.
• Leak-proof zipper helps prevent spills and keeps melted ice contained.

Cons

• Zipper quality has mixed feedback from customers, so long-term durability may vary.
• Some reports note inconsistent ice retention and occasional wear at the base, so extreme rugged use may expose limits.

Specifications

Brand	RTIC
Model Size	50 can
Dimensions	18.6 in x 11.7 in x 17.3 in
Insulation	Up to 1.5 in closed cell foam
Shell Material	Heavy-duty nylon
Leak Protection	Durable leak-proof zipper

Our Verdict

The RTIC Ultra-Tough 50 can soft cooler is a sensible pick for families and outdoor enthusiasts who need a large, portable insulated bag that floats and resists everyday use. It offers strong value for day trips and beach or lake outings; just temper expectations about zipper longevity and extreme multi-day ice retention compared with hard coolers.

Frequently Asked Questions

How long will this cooler keep ice?
Under typical conditions it keeps items cold for about 24 hours and can approach two days when best cooling practices are used.

Is the cooler waterproof if placed in water?
The bag is designed to float and the zipper is leak-proof to contain melted ice, but it is not a sealed submersible container for prolonged immersion.

What kind of trips is the 50 can size best for?
The 50 can size is ideal for family outings, group beach days, camping with several people, or any trip where higher capacity and portability are required.